We Saved 56% on Conversion Costs on Facebook - Here’s How image

We Saved 56% on Conversion Costs on Facebook - Here’s How

Advertising is what makes the Facebook marketing world go round. But in order to get the most out of your budget you need to get your targeting right. We’ve tested some of the most used targeting options out there to find the perfect one that will get more conversions for less cash. Read on to learn how we were able to to lower our costs and increase conversions hassle-free.

Marketing
Facebook Algorithm and Organic Reach: Everything You Need to Know image

Facebook Algorithm and Organic Reach: Everything You Need to Know

The recent Facebook News Feed overhaul sent social media marketers into a panic. The update, which is set to prioritize content from personal network and only those posts from brands and publishers that spark meaningful engagement, left many thinking the days of organic reach on Facebook may be over. But while it might be a bit more challenging now to organically surface in the News Feed, it's surely not impossible - you just need to know how to start a relevant conversation with your audience.

Marketing
How Social Media Audiences Reacted to the State of the Union Livestream  image

How Social Media Audiences Reacted to the State of the Union Livestream

Last Tuesday, Donald Trump gave his first State of the Union Address. The speech was not only broadcasted on television networks across America but was also streamed Live on Facebook. Using Live video analytics we were able to get a detailed look into audience interactions and the results are telling. Find out how Facebook audiences interacted with the historical moment in real-time.

News
Everything You Need to Know About FMCG Brands and Holiday Content image

Everything You Need to Know About FMCG Brands and Holiday Content

Global FMCG Brands are adding spice and everything nice to their holiday content. But are their social media posts enough to strengthen their audiences’ appetite for content. To find out we took a look at nearly 3,000 FMCG brands on Facebook and Instagram. Our findings speak for themselves! Learn more in our latest infographic.

Statistics
How to Optimize Your Facebook Ads Strategy from Start to Finish image

How to Optimize Your Facebook Ads Strategy from Start to Finish

Facebook is one of the most effective digital advertising channels. With the vast number of daily active users, marketers can reach a multitude of different audiences with content that is relevant to them. Knowing which ad objectives to choose and how to measure your results can make all the difference in helping you make a strong impact in the crowded social media environment.

How to
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