Case Study: Italian Banks on Facebook (Monte dei Paschi di Siena Update) image

Case Study: Italian Banks on Facebook (Monte dei Paschi di Siena Update)

In this short case study, we monitored 6 Italian banking brands and analyzed how they stand compared to each other. Additionally, we took a deeper look into the case of the oldest Italian bank - Banca Monte dei Paschi di Siena, which faced some serious problems that resulted in a state bailout. You will find more about how these facts resonated on their Facebook page at the end of this study.

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Case Study: U.S. Banks on Facebook image

Case Study: U.S. Banks on Facebook

Financial institutions can still be considered a developing industry when it comes to activity on social media. Particulary banks, that are often limited by industry regulations, are still trying hard to embrace the social atmosphere and sometimes act a bit clumsy when it comes to engaging fans. In this report, we looked at which US banks are doing well and discovered some interesting data insights for the entire banking industry.

Social Customer Care
A Comparative Facebook Analysis: Visa, American Express and MasterCard image

A Comparative Facebook Analysis: Visa, American Express and MasterCard

The following case study will analyze the social media performance of three major multinational financial service corporations, Visa, American Express and Mastercard. All three of these global payments technology companies offer innovative services to assist individuals and companies with financial transactions.

Social Customer Care
Case Study: A Critical Analysis AMEX’s Facebook Performance image

Case Study: A Critical Analysis AMEX’s Facebook Performance

American Express, also known as AmEx, is a multinational financial services corporation founded in 1850. As the world’s largest card issuer by purchase volume, American Express is best known for its credit card, charge card, and travelers check services. Holding the prestige of one of the 30 components of the Dow Jones Industrial Average, American Express has over 27,000 employees in the United States and over 35,000 employees outside of the United States.

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