How to Use Social Media for PR: A Step-by-step Guide image

How to Use Social Media for PR: A Step-by-step Guide

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand. Follow these steps to create a social media strategy that aligns with traditional public relations techniques to connect with your ideal audience.

How to
4 Easy Steps to Build a Social Command Center image

4 Easy Steps to Build a Social Command Center

Social media command centers. Sure, they are cool, trendy, and can prove incredibly useful. But to most marketers, two other adjectives also come to mind: difficult and expensive. With so much technology linked together, it must require a huge investment of time and money. Right? That’s what you’d think. But it’s not true. With our method and insights, building a social media command center is so much easier than you think! We will show you the 4 steps to establish your own center, and some more insight into how we built one from start to finish in only 9 days.

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