Instagram Engagement: Everything You Need to Know [Exclusive Stats] image

Instagram Engagement: Everything You Need to Know [Exclusive Stats]

With over a billion users, Instagram is officially at the forefront of the social media marketing world. It took the platform a mere eight years to get there. Founded in 2010, Instagram has gradually entered the competitive sphere - mostly due to its incredible potential to keep users engaged. But while Instagram is a great place to earn interactions, some essential questions remain. What exactly defines engagement on the platform? How can you best utilize it for your brand? Read on to find out:

Marketing
How to Get Real Likes for Instagram image

How to Get Real Likes for Instagram

Buying Likes for Instagram may be tempting - but it comes with a hefty price tag. Using cheap tricks to get more engagement and followers won’t help you achieve your wider business goals. Though Instagram’s algorithm is trickier than their old chronological setup, it’s better to play by the rules to ensure that the content you create gets seen by the right people. We breakdown why you need to think quality over quantity for long term Insta success.

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Brands Get Better Organic Visibility with Instagram Stories image

Brands Get Better Organic Visibility with Instagram Stories

Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While Instagram Stories usage among users is exploding - brands are still looking for ways to get in on the action. And if you’re one of those brands that hasn’t jumped on the Stories train just yet - you may be missing out on some major engagement.

Statistics
How Do Brands Regram on Instagram? image

How Do Brands Regram on Instagram?

Instagram announced late November that they would be testing out a new Regram button. While some are rejoicing for the change, others are not in support of a new feature. To give you a leg up on the approaching Regram button, we dug up some data from brands that have already been embracing this practice. Now that regraming is as easy are pressing a button the real question is - does it pay to regram?

Statistics
Everything You Need to Know About FMCG Brands and Holiday Content image

Everything You Need to Know About FMCG Brands and Holiday Content

Global FMCG Brands are adding spice and everything nice to their holiday content. But are their social media posts enough to strengthen their audiences’ appetite for content. To find out we took a look at nearly 3,000 FMCG brands on Facebook and Instagram. Our findings speak for themselves! Learn more in our latest infographic.

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The Social Media Data Behind Retail Brands and Holiday Content image

The Social Media Data Behind Retail Brands and Holiday Content

Retail Brands across the entire globe are lighting up their social media pages for the holiday season. While the retail industry is increasing their content output during the most celebrated days of the year - they are missing out on the year-round gift-giving season! Read on to learn what Retail Brands are doing right and find out where they fall short.

Statistics
How to Build a Winning Instagram Marketing Strategy image

How to Build a Winning Instagram Marketing Strategy

Over the course of a few years, Instagram has become one of the most important social media platforms. As marketing investments in the channel grow, marketers have to start developing comprehensive marketing strategies on the channel built to reach their audiences effectively and make the most of their advertising budgets.

Marketing
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