10 Easy Steps to Managing a Social Media Crisis image

10 Easy Steps to Managing a Social Media Crisis

In today's interconnected digital world a social media crisis is always waiting to happen. The impersonal nature of the internet has given rise to a mob mentality - as any brand who has made a an online misstep well knows. So you want to know more about social media crisis management? Read on.

How to
How to Respond to Negative Comments on Social Media image

How to Respond to Negative Comments on Social Media

Social media is a universe of trends — and you DON’T want your company to trend negatively. When customers begin to reach out on social media with complaints, it could mean major headaches in the future if you don’t have the processes in place to take care of problems expediently. Here are a few tips for interacting with customers who might not have the nicest things to say about your brand.

Marketing
5 Stages for Effective Social Media Community Management image

5 Stages for Effective Social Media Community Management

Community management is one of the most important activities for brands who rely on social media to contribute to their marketing and sales cycles. Often people confuse social media marketing with community management - but they are two distinct disciplines. 

We took a look at how you can improve your community management practices and why these tactics are necessary for customer retention and acquisition. 

Marketing
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