Social media management

5 Reasons Why Your Facebook Ads Might Not Be Converting image

5 Reasons Why Your Facebook Ads Might Not Be Converting

Facebook’s advertising platform has become crucial for digital marketers. It provides effective and narrow targeting, is successful for lead generation, ROI, and its pixel tracking enables you to directly measure your results. However, despite its versatility, often you find your efforts fail. We narrowed down 5 reasons why your Facebook Ads are not converting.

Marketing
The Evolution of Social Media Metrics image

The Evolution of Social Media Metrics

As social media strategies and methodologies have evolved, we’ve seen a similar evolution in how brands and agencies develop their social measurement frameworks. In the first few years, a lot of the focus was around ‘Fans’ and ‘Fan growth’ reflecting the ‘gold rush’ ethos that organic reach was relatively generous, and simply by having a large fan base, it would provide free exposure to a large part of the customer segment.

Marketing

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