Social Media Sentiment Analysis: What Marketers Need to Know image

Social Media Sentiment Analysis: What…

Would you like to discover your audience's feelings towards your brand? Boost your online reputation? Ward off social media crises before they even happen?If you answered yes, it's time you embrace social media sentiment analysis. Here's everything you need to know about analyzing sentiment - from what it is and how it works to why you need to leverage it for your business.

Marketing
8 Killer Tips for Better Social Media Community Management image

8 Killer Tips for Better Social Media…

As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A strong community becomes a place where customers interact not just with your brand, but with each other - working as free word-of-mouth advertising and a great source of positive reviews.But a social media community doesn’t just spring up overnight. It takes time and hard work to build one. As a social media manager, you’ll have to set up a plan, track the right metrics, and get commenting to get the ball rolling.Luckily, we’re here to help with these tips and tricks for social media community management best practices.

Social Customer Care
How to Ace Social Media Collaboration: An Enterprise Guide image

How to Ace Social Media Collaboration:…

Managing social media is a complex process for any business. But it's especially complicated for enterprise brands who have multiple social media teams scattered across different offices all around the world.As a person overseeing your company's marketing activities, how do you bring all of these teams together and facilitate cross-department collaboration to reach targets?Read on to learn how to set up your social media teams up for success with hands-on social media collaboration tools and tips:

How to
How to Manage Social Media Like a Pro: A Comprehensive Guide image

How to Manage Social Media Like a Pro:…

As a person in charge of social media, you live a hectic life. Between building effective strategies and overseeing multiple social media accounts, you need to stay on top of finding new opportunities for marketing growth, and report on your performance - all under time-pressure. And if this wasn't challenging enough, your social media teams are growing. This means you need a solid management know-how to build efficient workflows and deliver results. We know things can get overwhelming. That's why we created this step-by-step guide explaining how to manage social media more efficiently - from persona analysis and content creation to listening.

Marketing
How to Perform a Stress-Free Social Media Audit - Template Included image

How to Perform a Stress-Free Social…

It’s that time of the year again where you need to review your past social media strategies and fix holes in your methods. Social media audits take a lot of patience, but they are a necessary evil. Don’t worry, we’re here to help! In this guide you’ll get step-by-step instructions along with a nifty social media audit template to make this process as smooth as possible. Ready to roll up your sleeves? Let’s get auditing!

Marketing
Content Intelligence: What it Really Means for Digital Marketers  image

Content Intelligence: What it Really…

Marketers today have an amazing job. If you define amazing as full of challenge. Jobs with opportunity across 20+ channels and that’s social only! But we know that marketing doesn’t start or stop with social only. Digital marketing has transformed, we’ve all heard about digital transformation and leveraging data to make decisions. Are marketers today really using audience insights and data to drive and sustain their performance in an ever-changing landscape? The answer is a resounding ‘yes, absolutely!’ - and that’s because they have to…

Marketing
How to Build Relationships with Social Media Influencers from the Ground Up image

How to Build Relationships with Social…

Influencer marketing is one of the most effective social media strategies. Why? Because word of mouth is powerful, and when it comes from a trusted source with a large following it’s unstoppable. Once you’ve zeroed-in on potential social media influencers, you need to take the next step to make it official. Read on for quick do’s and don’ts you should consider when building your influencer relationship.

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