How to Get Your Paid Social Media in Order (Step by Step) image

How to Get Your Paid Social Media in Order (Step by Step)

Nowadays, paid social media is absolutely essential for businesses. Almost every business invests in facebook ads, instagram ads and other types of digital media buying. It’s the only way to scale your marketing quickly and get the results you need from your efforts. But it’s easy to make mistakes which could end up costing your company millions.

How to
Everything You Need to Create Successful Holiday Marketing Campaigns  image

Everything You Need to Create Successful Holiday Marketing Campaigns

Holiday marketing campaigns are a bit special for marketers because they can bring huge revenue, but they can also bring disappointment, low ROI, and wasted budget. As with almost everything in life, successful holiday marketing campaigns are all about the planning. All the best holiday marketing has great planning in common, whether it’s for Christmas, Halloween, Black Friday, Easter, or any other seasonal advertising campaign.Great marketers plan and strategize, measure and adjust, making full use of all the tools at their disposal. They prepare early, keep an eye on trends, and identify, captivate, and nurture the right audience with emotional, personalized content. Some brands are very successful with their holiday advertising campaigns and others not so much. If you’re planning a  Facebook Christmas campaign or an Instagram Halloween campaign, then read on to learn how to plan a stellar holiday social media campaign that gets the business results you need.

How to
The Social Media Metrics That Really Matter image

The Social Media Metrics That Really Matter

Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more? Dive into our list of key social media marketing performance metrics to learn what to track and the impact it has on your strategy, and on your business ROI.

Marketing
8 Killer Tips for Better Social Media Community Management image

8 Killer Tips for Better Social Media Community Management

As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A strong community becomes a place where customers interact not just with your brand, but with each other - working as free word-of-mouth advertising and a great source of positive reviews.But a social media community doesn’t just spring up overnight. It takes time and hard work to build one. As a social media manager, you’ll have to set up a plan, track the right metrics, and get commenting to get the ball rolling.Luckily, we’re here to help with these tips and tricks for social media community management best practices.

Social Customer Care
How to Increase Reach and Never Miss an Impression image

How to Increase Reach and Never Miss an Impression

We've all been there before. Hovering our cursor over the "Schedule" button wondering if the time we have selected is the right moment to publish. Unfortunately, our gut feelings aren't always accurate and can often cost us organic impressions and reach. Luckily, with the right tools you can put an end to your social media gambling habits and post with precision.

Product News
Mastering Effective Content: Greenpeace at Engage Prague 2017 image

Mastering Effective Content: Greenpeace at Engage Prague 2017

Greenpeace is one of the world's most iconic organizations advocating for world peace and environment protection. On May 19, Greenpeace’s Laura Hilliger will take over the stage at Engage Prague to share the legendary organization’s experiences with leveraging social media to effectively reach millions of people and raise global awareness.

Events
How The Earth Hour Social Campaign Made a Real Impact image

How The Earth Hour Social Campaign Made a Real Impact

Social media is changing the world in many ways. One of them is by giving nonprofits the ability to reach more and more people. It provides a way for organizers to take local events and amplify their message online globally. Earth Hour, organized by World Wide Fund for Nature (WWF), is a great example of a local action going ‘viral’ and spreading across the globe.

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