8 Killer Tips for Better Social Media Community Management image

8 Killer Tips for Better Social Media…

As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A strong community becomes a place where customers interact not just with your brand, but with each other - working as free word-of-mouth advertising and a great source of positive reviews.But a social media community doesn’t just spring up overnight. It takes time and hard work to build one. As a social media manager, you’ll have to set up a plan, track the right metrics, and get commenting to get the ball rolling.Luckily, we’re here to help with these tips and tricks for social media community management best practices.

Social Customer Care
How to Increase Reach and Never Miss an Impression image

How to Increase Reach and Never Miss an…

We've all been there before. Hovering our cursor over the "Schedule" button wondering if the time we have selected is the right moment to publish. Unfortunately, our gut feelings aren't always accurate and can often cost us organic impressions and reach. Luckily, with the right tools you can put an end to your social media gambling habits and post with precision.

Product News
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Mastering Effective Content: Greenpeace…

Greenpeace is one of the world's most iconic organizations advocating for world peace and environment protection. On May 19, Greenpeace’s Laura Hilliger will take over the stage at Engage Prague to share the legendary organization’s experiences with leveraging social media to effectively reach millions of people and raise global awareness.

Events
How The Earth Hour Social Campaign Made a Real Impact image

How The Earth Hour Social Campaign Made…

Social media is changing the world in many ways. One of them is by giving nonprofits the ability to reach more and more people. It provides a way for organizers to take local events and amplify their message online globally. Earth Hour, organized by World Wide Fund for Nature (WWF), is a great example of a local action going ‘viral’ and spreading across the globe.

Statistics
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The Evolution of Social Media Metrics

As social media strategies and methodologies have evolved, we’ve seen a similar evolution in how brands and agencies develop their social measurement frameworks. In the first few years, a lot of the focus was around ‘Fans’ and ‘Fan growth’ reflecting the ‘gold rush’ ethos that organic reach was relatively generous, and simply by having a large fan base, it would provide free exposure to a large part of the customer segment.

Marketing
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