How to Ace Social Media Collaboration: An Enterprise Guide image

How to Ace Social Media Collaboration: An Enterprise Guide

Managing social media is a complex process for any business. But it's especially complicated for enterprise brands who have multiple social media teams scattered across different offices all around the world.As a person overseeing your company's marketing activities, how do you bring all of these teams together and facilitate cross-department collaboration to reach targets?Read on to learn how to set up your social media teams up for success with hands-on social media collaboration tools and tips:

How to
How to Perform a Stress-Free Social Media Audit - Template Included image

How to Perform a Stress-Free Social Media Audit - Template Included

It’s that time of the year again where you need to review your past social media strategies and fix holes in your methods. Social media audits take a lot of patience, but they are a necessary evil. Don’t worry, we’re here to help! In this guide you’ll get step-by-step instructions along with a nifty social media audit template to make this process as smooth as possible. Ready to roll up your sleeves? Let’s get auditing!

Marketing
Mastering Effective Content: Greenpeace at Engage Prague 2017 image

Mastering Effective Content: Greenpeace at Engage Prague 2017

Greenpeace is one of the world's most iconic organizations advocating for world peace and environment protection. On May 19, Greenpeace’s Laura Hilliger will take over the stage at Engage Prague to share the legendary organization’s experiences with leveraging social media to effectively reach millions of people and raise global awareness.

Events
The Evolution of Social Media Metrics image

The Evolution of Social Media Metrics

As social media strategies and methodologies have evolved, we’ve seen a similar evolution in how brands and agencies develop their social measurement frameworks. In the first few years, a lot of the focus was around ‘Fans’ and ‘Fan growth’ reflecting the ‘gold rush’ ethos that organic reach was relatively generous, and simply by having a large fan base, it would provide free exposure to a large part of the customer segment.

Marketing
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