Mastering Effective Content: Greenpeace at Engage Prague 2017 image

Mastering Effective Content: Greenpeace…

Greenpeace is one of the world's most iconic organizations advocating for world peace and environment protection. On May 19, Greenpeace’s Laura Hilliger will take over the stage at Engage Prague to share the legendary organization’s experiences with leveraging social media to effectively reach millions of people and raise global awareness.

Events
The Evolution of Social Media Metrics image

The Evolution of Social Media Metrics

As social media strategies and methodologies have evolved, we’ve seen a similar evolution in how brands and agencies develop their social measurement frameworks. In the first few years, a lot of the focus was around ‘Fans’ and ‘Fan growth’ reflecting the ‘gold rush’ ethos that organic reach was relatively generous, and simply by having a large fan base, it would provide free exposure to a large part of the customer segment.

Marketing