6 Black Friday Marketing Campaign Ideas from Iconic Brands image

6 Black Friday Marketing Campaign Ideas from Iconic Brands

Black Friday campaigns get competitive every year, but this time you have an advantage! Below are the best Black Friday marketing campaigns from the most popular brands. This is your opportunity to get inspired and create a strategic Black Friday campaign to drive up your sales on the most profitable time of the year!

Marketing
Socialbakers CEO: Paid Campaigns Shouldn't Be a Gamble image

Socialbakers CEO: Paid Campaigns Shouldn't Be a Gamble

In its recent 2019-20 CMO spend survey, Gartner reported that 26 percent of the marketing budget is going to paid media. That’s an increase over the past two years, and it’s tied with martech for the biggest piece of the budget pie.

Marketing
Everything You Need to Create Successful Holiday Marketing Campaigns  image

Everything You Need to Create Successful Holiday Marketing Campaigns

Holiday marketing campaigns are a bit special for marketers because they can bring huge revenue, but they can also bring disappointment, low ROI, and wasted budget. As with almost everything in life, successful holiday marketing campaigns are all about the planning. All the best holiday marketing has great planning in common, whether it’s for Christmas, Halloween, Black Friday, Easter, or any other seasonal advertising campaign.Great marketers plan and strategize, measure and adjust, making full use of all the tools at their disposal. They prepare early, keep an eye on trends, and identify, captivate, and nurture the right audience with emotional, personalized content. Some brands are very successful with their holiday advertising campaigns and others not so much. If you’re planning a  Facebook Christmas campaign or an Instagram Halloween campaign, then read on to learn how to plan a stellar holiday social media campaign that gets the business results you need.

How to
8 Halloween Social Media Campaigns to Spook-up this Season image

8 Halloween Social Media Campaigns to Spook-up this Season

Every year, brands spice up their social media content to commemorate Halloween - the spookiest time of the year! This year we trick-or-treated for some of the most successful social media campaigns to highlight holiday best practices any brand can follow. Learn who did it best and get quick tips for your next campaign.

Marketing
The Social Media Metrics That Really Matter image

The Social Media Metrics That Really Matter

Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more? Dive into our list of key social media marketing performance metrics to learn what to track and the impact it has on your strategy, and on your business ROI.

Marketing
How to Increase Your Social Media Traffic - The Expert's Advice image

How to Increase Your Social Media Traffic - The Expert's Advice

So you published your polished post on social media and started waiting for the clicks to roll in. Hours pass by, but nothing happens. Does this scenario sound frustratingly familiar? That's because the volume of social media traffic is in decline. Back in 2014, over 31% of referral traffic came from social media - a number that dropped to 26% in 2018, the first year when search outpaced social for referral traffic. Even though getting people to see or engage with your content has become a challenge, it's not impossible. Read on to find out how to increase social media traffic in an effective way:

How to
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