6 Black Friday Marketing Campaign Ideas from Iconic Brands image

6 Black Friday Marketing Campaign Ideas from Iconic Brands

Black Friday campaigns get competitive every year, but this time you have an advantage! Below are the best Black Friday marketing campaigns from the most popular brands. This is your opportunity to get inspired and create a strategic Black Friday campaign to drive up your sales on the most profitable time of the year!

Marketing
8 Halloween Social Media Campaigns to Spook-up this Season image

8 Halloween Social Media Campaigns to Spook-up this Season

Every year, brands spice up their social media content to commemorate Halloween - the spookiest time of the year! This year we trick-or-treated for some of the most successful social media campaigns to highlight holiday best practices any brand can follow. Learn who did it best and get quick tips for your next campaign.

Marketing
The Social Media Metrics That Really Matter image

The Social Media Metrics That Really Matter

Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more? Dive into our list of key social media marketing performance metrics to learn what to track and the impact it has on your strategy, and on your business ROI.

Marketing
How to Increase Your Social Media Traffic - The Expert's Advice image

How to Increase Your Social Media Traffic - The Expert's Advice

So you published your polished post on social media and started waiting for the clicks to roll in. Hours pass by, but nothing happens. Does this scenario sound frustratingly familiar? That's because the volume of social media traffic is in decline. Back in 2014, over 31% of referral traffic came from social media - a number that dropped to 26% in 2018, the first year when search outpaced social for referral traffic. Even though getting people to see or engage with your content has become a challenge, it's not impossible. Read on to find out how to increase social media traffic in an effective way:

How to
The Best Times to Post on Social Media Based on Data image

The Best Times to Post on Social Media Based on Data

“When is the best time to post on social media?”The short answer is: whenever your audience is most active and therefore most likely to see and engage with your content.But in reality, it’s a big question. One that needs to be broken down a little more. There is no “best time” to post on social media as a whole. Instead, you need to think smaller. Ask yourself when is the best time to post on Facebook? When is the best time to post on Instagram? Or Twitter, or LinkedIn.Each individual platform will have different optimal times for publishing, but figuring out when those are can be painful. That’s why we’ve taken time to look at this data.Read on to learn when the best time is to post on social media, for each platform!

How to
7 Proven Tactics to Boost Your Customer Engagement on Social Media image

7 Proven Tactics to Boost Your Customer Engagement on Social Media

Engaging customers on social media is not an easy task. It takes the right strategy, a deep understanding of your audience, and commitment to be able to get your customers to interact with your brand. If you're still struggling with engaging your customers on social, here are seven proven tactics you should try today:

How to
7 Instagram Story Ideas That Work for Business  image

7 Instagram Story Ideas That Work for Business

It’s hard to believe that Instagram Stories are less than two years old and have already surpassed 300 million daily active users. Instagram Stories are a great channel for increasing brand awareness organically, and can give your audience a more humanized view of your brand. It might seem like ephemeral content can be a wasted effort; especially when you have to do it regularly and often, but it’s pretty easy once you narrow down what works. We collected 7 Instagram Story ideas that are both simple and effective for any business.

Marketing
How to Optimize Your Facebook Ads Strategy from Start to Finish image

How to Optimize Your Facebook Ads Strategy from Start to Finish

Facebook is one of the most effective digital advertising channels. With the vast number of daily active users, marketers can reach a multitude of different audiences with content that is relevant to them. Knowing which ad objectives to choose and how to measure your results can make all the difference in helping you make a strong impact in the crowded social media environment.

How to
5 Steps to Creating an Authentic Story Around Your Brand image

5 Steps to Creating an Authentic Story Around Your Brand

If you want to appeal to your audiences on social, it's not enough to be engaging. It's not even enough to publish a lot. Today, savvy marketers know they have to capture users' attention through storytelling - and the more authentic they sound, the better the results. Read on to learn how to create a compelling story for your brand in five easy steps.

How to
Socialbakers recognized in Enterprise Social Media Suites based on user reviews Socialbakers recognized in Mid-Market Social Media Analytics based on user reviews

High Performer & Leader
Social Media Suites, Social Media Management
and Social Media Monitoring, Social Media Analytics Category

G2 Crowd

Users love Socialbakers on G2 Crowd

Users Love Us Award

G2 Crowd

Market Leader

Market Leader

Featured Customers

5 of 5 Stars User Reviews 5 of 5 Stars User Reviews

5 of 5 Stars User Reviews & Top 20 Most
Popular Social Media Marketing Software

Capterra