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From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know image

From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know

When it comes to content marketing, we all know how difficult it can be to get it running smoothly and bringing the results you want. Talk to any Social Media Manager and they’ll be happy to share the risks, pitfalls, challenges, and the hard work it takes to come up with great social media content ideas or build an effective content marketing strategy. 

How to
Social Media Advocacy: How to Develop a Powerful Program for Your Brand image

Social Media Advocacy: How to Develop a Powerful Program for Your Brand

The number of social media users reached 3.916 billion worldwide in 2018 based on the Global Digital Report 2018. Individuals are using social media to share their experiences with products and brands, and shoppers are increasingly turning to other user’s social media to make purchasing decisions. As this trend grows, it’s vital for businesses to implement social media advocacy programs that will connect with their audience and encourage them to amplify the brand story.

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The Best Times to Post on Social Media Based on Data image

The Best Times to Post on Social Media Based on Data

“When is the best time to post on social media?”The short answer is: whenever your audience is most active and therefore most likely to see and engage with your content.But in reality, it’s a big question. One that needs to be broken down a little more. There is no “best time” to post on social media as a whole. Instead, you need to think smaller. Ask yourself when is the best time to post on Facebook? When is the best time to post on Instagram? Or Twitter, or LinkedIn.Each individual platform will have different optimal times for publishing, but figuring out when those are can be painful. That’s why we’ve taken time to look at this data.Read on to learn when the best time is to post on social media, for each platform!

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How Predictive Intelligence Can Empower Your Facebook Promotion Strategy image

How Predictive Intelligence Can Empower Your Facebook Promotion Strategy

 How do you decide which content to promote? Do you rely on guesswork, promote on a schedule, or do you run a manual, time-consuming analysis of your previous posts' performance? What if you could always allocate promotion budget only to those posts with the biggest potential to achieve great reach and engagement while minimizing negative feedback?

Marketing
How to Increase Reach and Never Miss an Impression image

How to Increase Reach and Never Miss an Impression

We've all been there before. Hovering our cursor over the "Schedule" button wondering if the time we have selected is the right moment to publish. Unfortunately, our gut feelings aren't always accurate and can often cost us organic impressions and reach. Luckily, with the right tools you can put an end to your social media gambling habits and post with precision.

Product News
5 Reasons Why Your Facebook Ads Might Not Be Converting image

5 Reasons Why Your Facebook Ads Might Not Be Converting

Facebook’s advertising platform has become crucial for digital marketers. It provides effective and narrow targeting, is successful for lead generation, ROI, and its pixel tracking enables you to directly measure your results. However, despite its versatility, often you find your efforts fail. We narrowed down 5 reasons why your Facebook Ads are not converting.

Marketing
5 Social Media Marketing Challenges Your Native Tools Won’t Solve image

5 Social Media Marketing Challenges Your Native Tools Won’t Solve

As a social media marketer, you have been doing your best to establish a strong social media presence for your company using platforms' native tools. However, you have soon discovered their limitations and learned that to keep delivering results you're going to need something more. See how a robust social media analytics tool can address those needs, like gaining competitive insights, discovering the optimal publishing time, choosing the right posts to promote, and more.

Marketing
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