How The Earth Hour Social Campaign Made a Real Impact image

How The Earth Hour Social Campaign Made a Real Impact

Social media is changing the world in many ways. One of them is by giving nonprofits the ability to reach more and more people. It provides a way for organizers to take local events and amplify their message online globally. Earth Hour, organized by World Wide Fund for Nature (WWF), is a great example of a local action going ‘viral’ and spreading across the globe.

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Socially Devoted Q3: Demand for Social Customer Care on Twitter Doubles in the Past Year image

Socially Devoted Q3: Demand for Social Customer Care on Twitter Doubles in the Past Year

Around this time last year, demand on Facebook and Twitter stood at about the same number: 1.5 million user posts to brand pages. Fast forward to now and the situation has changed significantly. In Q3, about 3.2 million questions were asked of brands on Twitter - double the amount from last year and double the amount of questions asked on Facebook.

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