Every customer journey is unique. It’s up to marketers to map out every customer experience and touchpoint by using customer journey map templates.
On this page, you can download all 8 customer journey map templates for free (includes access to Google Presentations and Google Spreadsheets links) – so you can “Make a Copy” and start mapping out your journeys straight away.
Believe it or not, it’s not about the product — it’s about the customer experience. Time after time, every marketer will hear common quotes from famous entrepreneurs:
“The customer’s perception is your reality.”Kate Zabriskie, President of Business Training Works
“There is only one boss. The customer.”Sam Walton, Founder of Walmart
“Make the customer the hero of your story.”Ann Handley, digital marketing pioneer, and Wall Street Journal best-selling author
Ann Handley is not far off. What’s your customer’s story? How did they find your product? Why do they love your product? Most of all, why were they disappointed with your product?
It’s important to dig deep and identify your Voice of Customer, so you can find out what your customers really need. And you can’t know unless you start using customer journey map templates to help guide you.
Businesses know the customer-centric approach is an important strategy and it’s significant to create a customer-focus journey. Marketers have the power to control every part of the journey. It’s about creating a blueprint of their customers’ experiences and building on them.
So how do you start?
Sometimes it can be as easy as getting a piece of paper and writing out all the potential needs of your customers — but you have a laptop. Frankly, the point here is most customer experiences are online, which it’s easier to keep track of, yet more complex to improve.
That’s what customer journey map templates are for. All you have to do is download pre-made templates so you can think about who your customers are and what they really need.
Before you start mapping out your journey, here are 3 things to keep in mind:
The free download includes 8 templates that handle every part of your customer’s journey. Here’s a preview:
Whether you’re just starting or reevaluating your current customer experiences, these customer journey map templates will help you to find out what your customers really want from your brand.
Go to the top of this page and download your templates now!
When she’s not baking cupcakes or marinating meat, Alyssa is a copywriter and content marketing specialist at Socialbakers. She has been with the company since 2019 and has been a fierce writer for multiple blogs, email campaigns, newsletters, and other pieces of content for the company.