We’re constantly improving your platform experience. Check out the new product releases below!
Emplifi is now part of a small group of trusted partners with TikTok to implement and optimize a new Content Marketing Specialty, helping brands like yours manage, understand and respond to a fast growing and engaged audience.
With this release, you can now add your TikTok for Business accounts for deep organic insights across Emplifi Content Hub and Dashboard. Analyze interactions, engagement rates, video views, geographic data, and more to optimize your strategy on TikTok. And with our popular Flexible Widgets, build your own Dashboard for a holistic view of your video’s performance across all social channels.
Today’s release makes available the following metrics for connected TikTok for Business pages:
Integrated post level metrics (Content Hub and Dashboard):
Integrated profile level metrics (Dashboard):
To get started, just simply connect your owned TikTok account.
TikTok will also soon be an available integration in both Emplifi Community and Publisher. Contact your Customer Success Manager for more information.
Emplifi’s popular Primetime functionality is now available for Instagram. Our revolutionary tool helps social media managers publish content across all the pages they manage at the perfect time, every time.
PrimeTime’s machine learning algorithm analyzes the historical data of your fans’ behavior, which is often unique to each Instagram page. PrimeTime calculates how timing impacts performance, independent of the quality of your post, to detect the best posting time.
PrimeTime also analyzes the performance of previous posts to identify the number of impressions you missed out on by not publishing at recommended times.
PrimeTime is a one-of-a-kind solution designed to solve all of your publishing timing needs, now both on Facebook and Instagram. Let PrimeTime’s predictive algorithm put your data to work for you.
Social Media professionals need to understand how engaging their content is to their followers across social platforms. To assist with this, we’re adding a calculated Engagement Rate metric to Emplifi Paid.
For organic content, we calculate engagement rate using Reach. However, that is not an available Paid metric on some platforms, and there are API limitations with others.
In order to give you the best holistic view of your Paid Engagement Rate, we’re calculating this metric by impressions, an industry standard. The formula is:
This is read as the number of times your ad or post was interacted with in any way divided by the number of times it was loaded and counted by the social platform. We then multiply that number by 100 to give you the Engagement Rate percentage.
Once you have your Twitter engagement rate, you’ll be able to perform a quick and easy competitive analysis of your brand’s Twitter marketing, or compare engagement rates of your content across social networks and campaigns.
Additionally, you’ll now find Paid Engagement Rate in a new Widget in Dashboard as well as within the Hubs Ad Feed.