Are you familiar with the idea of Facebook Page SEO optimization?
It's a practice of applying basic SEO techniques to your business’s Facebook Page in order to increase its organic visibility - both on Facebook and in search engines.
Want to learn how it works and how you can apply it to your own Facebook Page?
Read on to find out!
However, there aren’t too many resources which discuss Facebook Page SEO optimization, which is definitely a big issue.
With over 80 million monthly active Business Pages on Facebook, it has become quite a challenge to stand out and attract new followers, likes, and shares.
On top of it all, Facebook has been leaving Pages to compete for their place in the News Feed with regular Facebook profiles. The company’s old-new motto “a place for friends to talk to friends” shook the things up and almost killed organic reach.
What does all this mean to marketers?
You'll now have to sort your way through the personal content dominating the platform in order to reach your audience - which, sure enough, can be challenging.
That's why, to increase your organic reach and visibility, you need to make sure that your Facebook page can be discovered not only on the platform itself, but also on search engines.
If you don't know how to optimize your Page for increased exposure on Facebook and search engines, or if you haven't had any luck with finding accurate resources on the topic, we've got you covered!
Read on to discover 10 powerful tips that will allow you to successfully improve your Facebook Page SEO optimization:
1. Nomen Est Omen
That’s why you need to be extremely careful and picky when it comes to choosing the name of your Facebook Page.
Remember that once you pick it, there’s no way back. You’ll be stuck with it for all eternity.
One of the basic SEO rules says that you should use keywords throughout your content, and this means that they should be featured in your Page name too.
But, don’t get carried away and overstuff it because you’ll come off as too spammy. This practice is bad both in terms of internal Facebook algorithms, and the engagement of your followers.
Nobody likes blatantly self-promoting attention seekers, so, your “Mark’s Sportswear – Cheap Comfy Running Shoes and Apparel” isn’t exactly a good idea. Let’s be honest and admit that nobody would share a post containing such verbal monstrosity on their feed.
Go for a single, carefully selected, long-tail keyword and since Google puts great emphasis on the first word in your Page title, place it accordingly.
Being too generic won’t help you either as your page will be buried under an avalanche of similar Business Pages.
Using special characters, improper capitalization, and weird spelling in order to distinguish yourself, won’t do the trick either, not to mention that Facebook doesn’t allow all these corny tactics.
So, if your idea of a catchy Facebook Page title is “b.O.b’sL!tTleSpoRtSweaRsHOP”, you need to think again.
2. Sprinkle Your Page With Keywords
Now, by "strategically", we mean avoiding the shady practice of keyword stuffing, and thoughtfully including keywords in your Page:
- About section
- Description section
- Photo captions
It’s a good idea to opt for long-tail keywords which won’t bring you too much traffic and top-10 Google rankings, but they will make sure that people who visit your Facebook Page are ready to convert.
In practice, this means using a highly specific keyword like "paleo recipes for beginners" as opposed to the broader "paleo recipes."
Double-check the keywords of your choice by running a search in Facebook.
3. Leverage the Power of Backlinks
The fact that authority sources link back to your content is a strong indicator that your content is relevant and valuable. Google likes it when multiple trustworthy sources vouch for the reputation and value of your website.
Don’t forget that backlinks from random sources can hurt your reputation and rankings.
When it comes to Facebook, it’s important to state that although it’s hard to build links which would point to your Page, it’s not impossible.
This method will help you boost the popularity and credibility of your Facebook Page, as well as generate quality traffic.
4. Claim Your Vanity URL
By claiming your “vanity’ URL and customizing it to match your company’s name, you’ll receive a significant SEO boost.
This branded URL should be descriptive and concise, as its purpose is to be memorable and give your audience a hunch as to what your business is all about.
Needless to say, the vanity URL will increase your brand recognition and visibility.
Finally, a branded URL sounds more professional and it will present your company in a better light.
5. Polish Your About Tab
Don’t simply whip something up off the top of your head! The About tab is the place where your visitors decide whether they’ll become your fans or just passers-by.
It’s true that you don’t have too many characters to explain how amazing your business is – the limit is set at 155 – but it’s perfectly enough to summarize your company’s “Why” and tell your prospects how they can benefit from it.
Enrich this compelling copy by throwing in a couple of relevant keywords and you’re good to go.
6. Update Your Business Information
The truth is that even if you’re running an online business, you can greatly benefit from having a complete and consistent name, address, and phone number. The address of your headquarters means that your business will be indexed for local search by Google.
As this consistency is crucial for your overall rankings, be SEO-savvy and update your NAP across all of your channels and various directories.
This means that if your prospects come across conflicting addresses, business hours, or phone numbers, they will be frustrated which may lead to poor user experience, and ultimately churn.
Here’s another cool perk – if you listed your address on your Facebook Page, your users can check in and share this information in their status, thus additionally improving the visibility of your business.
So, make sure to provide the same contact details throughout different sources and update them in a timely manner to improve your Facebook Page SEO optimization.
7. Add Custom Tabs
As you start filling your Page with content, it will grow and expand which is great.
On the other hand, a large Facebook Page can make it difficult for your followers to find your posts, images, videos, or reviews.
To make users lives easier, create new custom tabs such as Videos, Posts, Photos, Reviews, Community, and Podcasts, and organize your page based on these categories. You can also remove the tabs that you don’t use to declutter your page.
As a result, your Facebook Page will be easier to navigate. Your audience will be able to quickly find relevant information through both Facebook and search engines.
8. Produce and Share Superb Content
It can’t be emphasized enough how relevant and effective quality content is in terms of promoting your business and generating leads.
But we’re not talking about just any content, written for the sake of hitting your weekly posting quota.
We are talking about only high-quality, helpful content which generates engagement and prompts your followers to like, share, and comment.
We’re talking about the kind of content that educates, entertains, and helps your audience, and makes them bookmark it and forward it to their friends and colleagues.
When it comes to basic Facebook post SEO tactics, focus on the first 18 characters because Google will use them as meta descriptions, while the first word should be a keyword as that’s what this search engine favors.
It might seem tricky to keep in mind SEO optimization when creating your Facebook posts - but believe us, it's well worth it!
Including keywords in the description of your quality posts will make your content go much further and help you increase your reach and engagement.
9. Get Your Followers to Take Action
But if you don’t include a clear and visible call-to-action in your content, your audience won’t know what exactly you want them to do. Plus, you won't be able to drive valuable traffic from Facebook to your web which can improve your search rankings.
The CTA copy should match the purpose of your business, while the button itself should be aligned with the destination page. This means that if your CTA says “Download eBook”, your prospects should be redirected to the page containing the file.
It’s important to use action words, such as subscribe, download, sign up, book now, play video, or learn more. These can be paired with mentioning the outcome of the action – for example, "Sign up and generate more traffic.
- Revolve around benefits of your offer instead of product features
- Mention your audience’s biggest pain points and hint that by clicking on the CTA these issues will be solved – for example, "Need more traffic?"
- Play on your prospects’ worries (cruel, but it works like a charm)
- Prevent customer churn!
10. Engage Your Audience with Facebook Messenger Bots
These chatbots will allow you to talk to your customers directly and in real time. As a result, you don't need to cut through the noise of the overcrowded newsfeed and can successfully reach your followers every time.
Apart from providing users with the first-hand information about your business and products, you can also provide customer support, thus improving their experience with your brand.
Remember - the better the experience customers have with your brand on social media, the higher the chance they will use search engines to visit your website later.
And the more people search for and clicks on your web in the search results, the better your ranking!
For example, you can set it to pop up whenever someone visits your Page, or even better, integrate an AI-powered chatbot which will be available 24/7 with your Facebook Messenger.
However you decide to use your chatbot, it will for sure help you improve customer service and collect tons of valuable customer information which you can later use to personalize your outreach and messages.
Personalized messages, in turn, are more likely to be discovered by your audience searching for information tailored to their interests on Facebook and search engines.
You've guessed it - increased organic visibility and traffic to your Facebook and web page.
So if you haven't started yet, we encourage you to give Facebook page SEO optimization a go now. Try the tactics outlined above, see which ones work best for your business, and make sure to let us know how much your traffic has increased!
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