Game night is a great way for families to connect, and by putting their product at the center of that tradition, FrieslandCampina boosted its visibility and engagements through the roof.
Through a highly focused campaign, FrieslandCampina was able to tap into that desire for a family game night with its NOYNOY brand, thanks to the deep content intelligence insights from Socialbakers. Their gamification approach skyrocketed social engagement by 86% and led to a 133% boost in overall impressions.
In this study you will find:
- How FrieslandCampina tailored their messaging for both children and parents
- The results that led to a positive ROI
- How you can put the audience at the heart of every decision
Download the study to learn how they did it.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.