Guide: Stop Flying Blind on Social

Guide: Stop Flying Blind on Social

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Social media marketing is an integral part of your marketing mix throughout the whole purchasing lifecycle…

  • from branding,
  • through demand generation,
  • to clients and loyalty marketing.

This guide explains what the role of social is for each of these points.

After reading this, you’ll have all the information you need to measure social marketing success for different goals with the appropriate KPIs.

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