Everyone loves Instagram Stories. They’ve undeniably been a hit for the Instagram platform and have been key in driving Instagram engagement. However, every marketer knows just how inconvenient it can be when you need to publish your Instagram Stories at awkward times.
Remember that last time when you had to leave the dinner table just to publish a story at a scheduled time? Instagram Stories will continue to be a part of any marketing mix, so we have to find a way for a little bit of flexibility.
That’s why we’ve created this easy guide for how to make scheduling Instagram Stories easier with the Socialbakers platform and have them neatly organized all in one calendar with the rest of your content.
While Stories scheduling is not available directly within Instagram, we know it’s so important to your workflow and sanity to be able to do as much prep work as possible ahead of time.
With tools for Instagram Stories scheduling, you can set up everything you need in advance so that you only need to click a button when the notification for publishing your story is alerted.
Important notice: The Instagram API limits publishing functionality for all third-party apps or vendors. Any vendor who claims to provide this service is not compliant, and definitely not secure. Some vendors that provide Instagram Stories scheduling will request that you share your Instagram account password. Once it’s time to publish, the vendor will access their clients’ accounts to complete the publishing process.
How does it work in practice? Here’s the entire workflow for publishing your stories an Instagram Stories scheduler:
Scheduling an Instagram story can actually be easy and you can get all your planning done way ahead of time. This can even be done on your desktop device.
Once this user is chosen, plans are set and good to go. At this point, the scheduled Instagram stories are already visible on your publishing calendar alongside all other content.
So let’s check out the publishing process from the perspective of the user in charge of taking the stories over the finish line – the person who’ll be receiving the notification to publish it. Let’s call her Janine. Janine needs to manage this process on her mobile device.
And what happens if Janine forgets to do this last step? Anyone in the account can confirm publishing anytime at a click of the button in the Socialbakers publisher. That’s what we call a team effort. All the stories will now be seen in the sent feed.
Ready to schedule Instagram Stories directly from the Socialbakers platform? Get started today. If you want to see how this looks in action, just get a demo from one of our experts. They’ll walk you through the steps in as little as 10 minutes.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.