To become an Instagram influencer, you have to maximize the resources the platform offers to stand out from the crowd. That’s why it’s more important than ever to upgrade your personal account to an Instagram business account. If you haven’t yet, you’re holding yourself back. Here’s why:
If you want to succeed as an influencer and snag some iconic brand partnerships, visibility is the key to your success. Without it, followers and brand partnerships won’t find you. No matter how stellar your content is, you’ll just be shouting into the proverbial wind. If you’re really serious about making money on Instagram, you’ll need to treat your profile like a business.
But a personal account has limitations. It has few tools and less data available to for you to tap into. When you create an Instagram business account you will gain access to a stack of new features that let you see deeper into your profile - allowing more detail on how your posts are performing so you can really take advantage of the platform’s capabilities.
The perks of creating your business Instagram account make it invaluable for any social media savvy professional:
Make Your Bio Pop
During the setup process, you will be prompted to choose what industry your profile is a part of. These are broken up into broader categories (Brands & Products, Websites & Blogs, etc.), and refined in more specific subcategories (Health/Beauty, Personal Blog), which will appear in your profile bio.
You may already be using keywords and relevant hashtags on a personal Instagram bio, but on social media you’ll need to differentiate yourself from a crowd of influencers fighting for your spot. The categories available to a business account allow for your profile to be easily found by relevant audiences through Instagram’s search and explore functions.
These run double duty - supplementing your bio to make it clear to your followers who you are and what you do while simultaneously improving how searchable and visible you are to members of your target audiences who might not follow you - yet!
An Instagram business account also allows you to set up contact points. These include blog or website links, your email, and phone number, as well as address and business hours - all displayed neatly in your bio. No more messy links cramming out those important interests, hashtags, and emojis.
Companies also use this information to build influencer databases or when searching for promising partnership opportunities. Therefore, business Instagram accounts have far more uses than those that are obvious at a first glance.
Access Instagram Insights
Instagram’s analytics are another business profile exclusive. On the Insights page, you can see how your account is performing in a selection of useful metrics- including your post reach, impressions, and profile visits. You’ll be able to track how your stories, posts, and promotions are performing in real-time.
In practice, this also allows you to more accurately gauge your own success or weak-points against the performance of other, similar influencers.
Another feature available in Instagram Insights is seeing when your followers interact the most with your posts. Broken down into a weekly format, this feature allows you to gauge the best times to post and how those posts perform in relation to the norm.
Schedule Your Posts
Speaking of when to post, the Instagram business account has you covered with its scheduling feature. You can take the information you’ve received from Insights and use it to choose when you want to publish your posts in order to maximize your reach and follower interaction - two metrics that are absolutely necessary for brands’ attention. They don’t just look for high follower counts - they want to know that your followers are engaged before they get in touch to set up a partnership with you.
With changes to Instagram’s algorithms and fierce competition, organic reach sometimes just doesn’t cut it. This is especially true if you’re just getting started and don’t have the clout you need to have an effective organic reach.
When you create an Instagram business account you will gain access to the world of paid post promotion. Make the most of your use of paid content to get your posts out into the world and right onto the screens of the people you’re trying to reach.
So what’s the takeaway? It’s a competitive market out there; and it's even more so on social media. The choice between keeping a personal account or switching to a business profile comes down to the tools that each offers you - and the vast amount of resources available on a business profile is incomparable. However, it’s always important to keep in mind that it’s how you use the tools you have access to that can get you those coveted influencer-brand partnerships. If you’re not quite sure how to get started, you should check out our blog on how to build a successful social media influencer profile.