If your business isn’t present on LinkedIn yet, hurry up before you’re too late! The professional networking platform has recently experienced a surge in popularity as LinkedIn welcomes 675 million monthly users.
LinkedIn provides both businesses and professionals a platform to network and stay updated on market trends, and it’s a place where companies can showcase their brand personality and attract potential customers or talented employees. It also features an extensive e-learning program, where users can take intensive courses from nearly every industry.
The benefits of being active on LinkedIn are considerable, and even having a LinkedIn profile allows the company name to be ranked with higher search optimization on Google. This suggests that just creating a profile can stimulate lead generation and boost brand awareness.
If you’re wondering how to get started or improve on LinkedIn, it’s important to keep in mind that the platform usage and engagement is much different than that of Twitter or Facebook. In fact, 94% of B2B marketers use LinkedIn for content marketing while users also report LinkedIn to be 3x as trustworthy for delivering worthwhile content.
If you’re ready to make the most out of LinkedIn, don’t miss out on this episode of Social Cast with LinkedIn expert and Founder of Remotion Digital Gabriel Ehrlich. We discuss how businesses can start successfully marketing on the platform and some of the best practices.
Socialbakers’ podcast series tackles some of the most challenging and interesting aspects of marketing. Our experts offer tips, hacks, and advice on almost any marketing subject you can think of.
You can subscribe to our podcast on the following platforms:
In our previous episode of Social Cast, we spoke with Socialbakers Director of Acquisition and Lead Research Michal Nemcok about paid ads strategy during a recession. Listen to the episode, watch the conversation, or read more about how to market during a recession.