9 Marketing Books Worth Reading During Coronavirus Lockdown

9 Marketing Books Worth Reading During Coronavirus Lockdown

While it’s so easy to fall prey to a routine of endless scrolling on social media or even a good Netflix binge, you should use some of your time indoors productively. After all, balance is key to a healthy and happy lifestyle.

This is also an opportunity to support local businesses like bookstores that need support to remain open after the virus. With that in mind, we’ve compiled a list of our top nine marketing books that you should add to your reading list now.

1. “Thinking, Fast and Slow” – Daniel Kahneman

Though this is one of our more challenging picks, this is hands down one of the best marketing books out there. To really understand how to get your marketing right you need to understand how the mind works

You’ll have a lot to chew on after reading this book. Daniel Kahneman offers an overwhelming amount of psychological research, including his own, which help shape our understanding of why we do what we do in “Thinking, Fast and Slow”

He breaks down the dual process model of the brain. As the title indicates, there are two different methods of thought in this model: System 1 is fast, intuitive, and emotional, and System 2 is slower, more deliberative, and more logical.

You’ll have no shortage of psychological facts at your disposal, from how blood sugar levels affect a judge’s ruling to how forcing a smile on your face will make a cartoon funnier. The book challenges a lot of assumptions we have and puts them to rest.

2. “Building a StoryBrand” – Donald Miller

New York Times bestselling author Donald Miller tackles the ultimate question marketers ask themselves – How to build a brand? – which is exactly why this book has earned A place on our top marketing books list. Whether you are new to marketing or have been at it for years, this is a great read that will change the way you think.

“Building a StoryBrand” starts out by outlining the most common pitfalls marketers make that ultimately lead to failure. Unsurprisingly, Miller cites messaging as being a key mistake marketers make.

While design is important, copy is king. And time and time again marketers either make their offers “too taxing” to understand or fail to mention the value of the offer, instead highlighting the product or features.

The last section of the book illustrates a seven-point framework that every brand should follow in order to better connect with its customers, followed by a walkthrough of how you can build your own StoryBrand BrandScript.

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3. “Master Content Strategy” – Pamela Wilson 

If you’re looking for a practical marketing book that will leave you with a list of to-do’s, then “Master Content Strategy” book is for you. 

Pamela Wilson is a master of her craft, having grown her own business, BIG Brand System, through, you guessed it, content marketing. It’s exactly what makes her book one of the most insightful and actionable digital marketing books for beginners and experts alike.

In this book you’ll learn how to create content in a way that fits your busy schedule, avoid writer’s block, create messaging that resonates with your audience, and more. As a bonus you’ll also have access to templates that will help you get your writing right the first time around.

4. “Breakthrough Copywriting” – David Garfinkel

Any savvy marketer knows the importance of great copywriting. But getting it right is easier said than done.

That’s where author and experienced professional David Garfinkel can help.

Game-changing marketing books are hard to come by, which is why this breakthrough copywriting guide is truly a gem. In this book you’ll learn the ins and outs of writing. And the best part is you don’t have to be an excellent writer to create scroll-stopping content that will get people clicking through to our website. 

In this book you’ll learn a four-part formula that can be applied to any content piece, how to implement emotion into your copywriting, the importance of copywriting junction, and more.

5. “You Can’t Not Communicate” – David Grossman

Whether you like it or not, the truth is everything we do communicates something. And as David Grossman sums it up in his title, for those exact reasons you can’t afford to not communicate.

This is a marketing book which falls under the category of public relations, but that doesn’t make it any less important. While it’s clear the target audience is likely CEOs, there is a lot to be gained from learning how to use your actions to build a loved and trusted persona. 

In “You Can’t Not Communicate” you’ll get the chance to see inside the mind of a CEO learning important communication skills and strategies that will make you a stronger professional.

6. “Blue Ocean Strategy” – Renée Mauborgne and W. Chan Kim

If you’re looking for a marketing book that has everything you need and then some, then “Blue Ocean Strategy” is for you.

The book divides the market universe into two different categories, defined as red oceans and blue oceans. The terms have become so well known in marketing that you’ve likely heard of them before, which is why it’s important to understand their origin.

The authors describe red oceans as all of the known industries that exist today. In this scenario, companies act aggressively because there is limited space in such a crowded environment. 

Blue oceans, on the other hand, represent the opposite – all of the unknown industries. In that case, there is no need to fight over profit or growth because every industry has equal opportunity.

7. “This Is Marketing” – Seth Godin

Seth Godin is a New York Times best seller who has authored some of the most respected marketing books of all time. 

In his most recent book, “This is Marketing”, Godin challenges marketers to think outside of the box. He claims that “because marketing has been done to us for so long, we take it for granted.”

For this reason he advises us all to take a step back and evaluate our strategies. Are we bringing value? Or just adding to the noise? 

At the end of the day we should all contribute to a better world, and as marketers we have the power to do just that. This read is truly a breath of fresh air that will have your mind constantly mulling over new ways you can create work you’re proud to stand behind. 

8. “Hug Your Haters” – Jay Baer

If there’s one thing social media has a lot of, it’s haters. But according to Jay Baer, your problem isn’t that you have them – it’s that you’re ignoring them.

As tempting as it is to delete unwanted comments or turn a blind eye to negative feedback, it’s one of the biggest mistakes you can possibly make.

In “Hug You Haters”, Baer outlines ways you can turn negative customer feedback into marketing actions. You’ll have everything you need to successfully communicate with your online audience to ultimately generate sales.

9. “Crushing It!” – Gary Vaynerchuk

Gary Vaynerchuk is one of the most well-known entrepreneurs and internet personalities of our time, which is why it probably comes as no surprise that his marketing book, “Crushing It!”, made it on our list.

With a YouTube and Twitter audiences of more than two million each, and a Facebook audience of nearly 3.5 million, it’s clear Vaynerchuk knows how to use social media successfully. He’s living proof that with the right tactics and principles, every brand can succeed. 

In this book you’ll have plenty of inspiration alongside anecdotes from real entrepreneurs who attribute their success to social media. To show marketers how to be successful in the digital space Vaynerchuk breaks down each social media platform along with podcast platforms like Spotify and iHeartRadio, providing his readers with both theoretical and practical advice.

The Takeaway

There are plenty of digital marketing books to choose from, but hopefully we made finding the perfect ones for your needs less difficult. Whether you’re interested in perfecting your business strategy or want to add a personal touch to your brand persona – you’ll find exactly what you need within this top marketing book list.

Social Media Marketing Manager

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