As the spread of COVID-19 has wreaked havoc on many national economies, it’s also left a mark on consumer markets as shopping habits are forced to shift. Consumers around the world are slowly adapting to an indoor lifestyle, while brands are scrambling to cater advertisements to a growing online community.
The recent uncertainty has thrown paid advertisement for a loop, with many companies questioning which resources are essential and should be invested in. Luckily, analyzing market data can point advertisers towards shifting trends in consumption and customer sentiment.
These unique insights allow brands to understand how conversion rates have changed and which investments are most important for reaching a customer base. Although tough financial times can be stressful for both brands and consumers, it’s actually an opportune time to focus on building stronger customer relations and brand loyalty.
On this episode of the Social Cast we talk with Socialbakers Director of Acquisition and Lead Research Michal Nemcok about current ad spend and what the future could look like for brand advertisement. Make sure to tune in to get all the best advice on where to invest paid advertisement during a recession.
Socialbakers’ podcast series tackles some of the most challenging and interesting aspects of marketing. Our experts offer tips, hacks, and advice on almost any marketing subject you can think of.
You can subscribe to our podcast on the following platforms:
In our previous episode of Social Cast, we spoke with Rand Fishkin, the co-founder of Moz and a leader in the field of search engine optimization tools, on how he is managing the launch of his latest online tool SparkToro. Tune in to discover how Fishkin is handling the impacts of COVID-19 by watching his episode or listening to it.