Managing social media doesn’t have to be a headache – find out how teams can tackle complex tasks efficiently and quickly
The global pandemic has resulted in various immediate changes, from keeping your distance to wearing a face mask. As daily routines changed overnight, people’s lives have increasingly shifted online. COVID-19 has made social media an even more important tool for social connection.
For companies, it has accelerated the trend of connecting with their audiences online, via customer-centric content. As social media teams have more on their plates, they have the unique opportunity to increase their impact across the board and build a strong community online. For this to happen, marketers need smooth communication across teams, streamlined workflows, and actionable data insights to guide their decisions.
So without further ado, let’s jump in and look at all the features released to the Socialbakers platform in Q2 2020 that help boost your social media strategy.
The pandemic has pushed brands to explore alternative ways to drive reach and engagement. With suspended video productions due to lockdown and social distancing, User Generated Content has been on the rise. It’s an excellent way for brands to drive reach, engagement, and ROI, all while keeping production costs low or even nonexistent.
The big challenge for brands wanting to tap into UGC is identifying the right content. Tracking brand mentions manually is a time-consuming and arduous process – that’s why we’ve released IG mentions to Socialbakers Community Module in June. It allows brands to react to @mentions promptly and amplify the voices of their biggest fans, but also respond to customer complaints in no time. And to automate the process, a new filtering option lets community managers separate conversations by content types. Once a unique content type feed is set up, community managers can focus on what counts: having genuine conversations with the online community.
In all brand-customer interactions, empathy can be the lynchpin that makes or breaks the relationship. Socialbakers’ automated sentiment analysis helps take the legwork out of analyzing post sentiment manually. For brands wanting to measure customer attitudes at scale, we’ve released brand new sentiment breakdown filters to Flexible Widgets. Analyzing content by sentiment helps understand how the audience feels about your brand, spot tricky situations before it’s too late, and create content that the audience loves.
Whether you’re a local business trying to reach nearby customers, or a global brand trying to target a more regional audience, Instagram geotags hit the spot. Adding the location, right in Socialbakers Publisher makes it easy for customers to find you, and it expands your content’s reach as your posts show up in more searches.
AI is all the rage, and for a good reason. It holds the potential to transform how brands manage social media marketing, and the market is projected to grow to more than $2.1 billion by 2023, according to estimates from Markets and Markets.
Since April, marketers can supercharge their content planning and creation with Socialbakers AI Vision, an image recognition algorithm that delivers even smarter search results. The machine learning algorithm sorts through thousands of content pieces to present weekly top trends and personalized content recommendations. And with AI image recognition, you can get all nitty-gritty with your search and identify content with specific objects and dominant colors. So, no need to feel blue anymore – unless you’re looking for it.
Amongst all content types, video continues to boom, so brands can’t rest on their laurels. To take your videos to the next level, access video performance insights right in Socialbakers Content Hub. Social media teams can leverage these insights to inform the creative, tune in with their online audience, and create videos that stick out.
Collaboration is the cornerstone of any successful social media strategy. Siloed information can cause missed opportunities, underperforming campaigns, or even tensions between team members. That’s why organized, and smooth knowledge sharing during the content planning stage makes all the difference. The brand new condensed content calendar view helps teams stay on the same page – literally. It’s a great way to see the weekly scheduled content and get some extra visibility when delivering content at a fast pace.
But collaboration doesn’t stop with content planning. During content publishing, brands want to continue keeping their teams on track. Socialbakers publishing approval flows helps to ensure nothing is published without the right people’s OK. To make approvals fit for your organization, users can choose specific colleagues for post approvals. So, instead of waiting for feedback or post-approval, teams can keep projects moving and focus on getting the most innovative work done.
But smooth teamwork isn’t just about collaboration. It’s also about having the right people work on the right tasks at the right time. User permissions per module let brands do just that: they limit the visibility of Socialbakers modules for specific users, so individuals can stay laser-focused on their primary tasks, while brands keep control of their data.
With lockdowns and social distancing measures in place, connecting with families, friends, and the public digitally has become the new normal. Even when things go back to normal, people will likely stick to some of their changed habits. And while social media usage is up, ad spend is declining across the board. This gives brands a unique opportunity to garner attention and eyeballs for a fraction of the usual cost. With that, paid content must be top-notch.
To provide brands with all the data they need to measure ad campaign effectiveness, we’ve added 80+ new metrics to Paid Analytics in April. The easy-to-read performance view table is fully customizable and lets you compare various metrics side-by-side. Video Plays, Page Engagement, Credit Spends, and more are all at your fingertip.
When working with many ad accounts, it can be tedious to specify a search from scratch over and over again. Saved searches are here to help: they let you access the most popular searches anytime – just with a click. Say bye to blank pages and hi to productive analysis.
While this is probably not how we all thought we’d be ringing in Summer 2020, at Socialbakers, our innovation wheels keep on turning. Especially as the current situation is in flux, we’re committed to staying agile and bringing new features to the platform every two weeks.
And by continuously reviewing and reprioritizing our roadmap, while keeping our long-term vision in mind, we can continue to release features that deliver lasting value to our customers, even as the situation changes.
Sign up for a free trial today to dive straight into the platform and discover how Socialbakers can help your social media teams collaborate more smoothly and create customer-centric content that sticks out.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.