The Social Health Index is an actionable score that tells brands how they perform across all social platforms and geographies. It compares your brand to a cluster of competitors in one top-line figure that measures audience Participation, Acquisition, Retention, and Sharing. Each dimension of healthy social media activity earns a score from 1-100. The closer you are to 100, the more you dominate that aspect of social in your cluster.
In this guide, you will learn:
- Why the Social Health Index is easy and accurate, unlike other scoring systems
- How the Index works, including a breakdown of the P.A.R.S. scoring system
- A walk-through and case studies with our development partner, PC giant Lenovo.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.