Social media analytics were a big deal in 2013, but this year they are set to be even more crucial. The importance of understanding your audience across social channels is continuing to grow. Major social media platforms continue to make changes which affect the way your profiles perform, and with it increase the importance to measure all social media metrics, which is critical to your success.
To ensure you succeed, we prepared this overview of everything you need to know about social media analytics.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.