Social media analytics were a big deal in 2013, but this year they are set to be even more crucial. The importance of understanding your audience across social channels is continuing to grow. Major social media platforms continue to make changes which affect the way your profiles perform, and with it increase the importance to measure all social media metrics, which is critical to your success.
To ensure you succeed, we prepared this overview of everything you need to know about social media analytics.
You will learn
- Why it is important to measure social
- How Social Analytics works
- How to measure social media
- A look at built-in vs. independent analytics platforms
- The value of comparative analytics
- What makes a great report
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.