The Challenges of Paid Social Media - Social Cast Ep. 002

In episode 2 of Social Cast, we discuss one of the most critical areas in marketing: the challenges and opportunities of paid social media. Get insights on key advertising issues, learn about the direct correlation between ads and conversions, and how that ties into user journeys.

We answer some of the most pressing questions in this podcast:

  • Where should you invest?
  • How should you focus/align your team?
  • How do you set objectives for your ad strategy?
  • How do you track and measure ad spend successfully?
  • What are the mistakes marketers make?
  • What does the future of paid social media really look like?

Want to dive deeper into paid social media? Read more on our blog that covers everything about paid form A to Z. You'll learn how to gain complete clarity on your ads measurement and what you really need to set up your team for success. 

About the Social Cast:

Socialbakers podcast series tackles some of the most challenging and interesting aspects of marketing. Our experts offer tips, hacks, and advice on almost any marketing subject you can think of.

You can follow our podcast on the following platforms:

In the previous episode, we covered the critical social media marketing trends from our Q2 2019 report. You catch up and see the recording here. Stay tuned for new episodes! 

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