Social media is a powerful medium that can unite, inform, and move people. One post can start a chain of events that changes the world.
And we all want to create impact in what we do. When it comes to social media, impact can take many forms – from creating stories that your community will be talking about for months, to transforming a customer’s crisis into opportunities that can set the bar for your industry.
In this guide, we introduce you to the four pillars for creating an impact on social – content, customer care, connecting social to business, and capitalizing on data – and offer tips with illustrative case study examples so you can start creating your digital legacy today.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.