The world loves social media – and China is no exception. In fact, many Chinese users consume more social media per day than the average person, which makes the Chinese social media market a great opportunity for companies to expand into.
However, while the user population and engagement levels are nothing short of impressive, the Chinese advertisement space and algorithm are an entity of its own. Say goodbye to simple campaigns and intrusive media, as brands have very few opportunities to reach new users on an organic level.
Additionally, China’s infrastructure is constantly evolving, which requires both marketers and consumers to try and keep up. With the concept of weekends being a fairly new practice, many Chinese consumers are struggling to manage the influx of advertising.
Although the expanding market is a vast opportunity for companies around the world, marketing in China is the same – but different. A successful marketing strategy requires a careful, and perhaps expensive, tailoring to the population and their interests. It might be a challenge, but the risk is likely worth the reward in this case.
In today’s Social Cast episode, we talk with Alex Duncan, the Co-Founder and Product Lead at KAWO, about the state of social media in China and how marketers can crack the code. Stay tuned to discover all the opportunities and challenges awaiting in the Chinese social media market.
Socialbakers’ podcast series tackles some of the most challenging and interesting aspects of marketing. Our experts offer tips, hacks, and advice on almost any marketing subject you can think of.
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In our previous episode of Social Cast, we spoke with LinkedIn expert Gabriel Ehrlich on how to start marketing on the platform and best practices. Discover the latest LinkedIn secrets by listening to the episode, watch the conversation, or read more about LinkedIn for Business: The Ultimate Guide.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.