While traditional reach and frequency-oriented advertising works best on conventional media channels, many marketers still apply this approach to social media. But focusing on these metrics alone means disregarding a wealth of insights that are crucial to making your campaigns successful.
In this guide, we explain why traditional advertising methods can be ineffective on social media, demonstrate the importance of knowing your audience, and discuss the metrics you should be focusing on to help you optimize your campaign performance.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.