Think Social First on Social: Traditional vs Digital Marketing

Think Social First on Social: Traditional vs Digital Marketing

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While traditional reach and frequency-oriented advertising works best on conventional media channels, many marketers still apply this approach to social media. But focusing on these metrics alone means disregarding a wealth of insights that are crucial to making your campaigns successful.

In this guide, we explain why traditional advertising methods can be ineffective on social media, demonstrate the importance of knowing your audience, and discuss the metrics you should be focusing on to help you optimize your campaign performance.

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