2020 is over, but there’s more we can learn from that unique time period. Whether it was a good or bad time for your business, it’s important to track the changes in user and market behavior to prepare for what’s ahead.
In this webinar, Socialbakers experts explore the tremendous growth in paid advertising during Q4 2020, discuss what changes marketers have made (for the better and the worse) and what’s likely to come in 2021.
Download the full Q4 2020 Social Media Trends Report and watch the webinar below.
Featuring Socialbakers experts:
- Mayya Shin, Product Marketing Manager & Head of Competitive Intelligence
- Mantas Ciuksys, Director of Content Marketing
- Taylor Bern, Content Marketing Specialist
Key Takeaways From This Webinar:
- Global ad spend increased 56.2% YoY
- Facebook ad reach in Northern America increased by 77.5% compared to the previous year
- The Instagram audience size for top 50 brands is 39% bigger than on Facebook
- #Ad usage decreased 17% YoY, but the use of influencers with more than 100,000 followers increased at the end of the year
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Taylor has been with Socialbakers since 2019. As a content marketing specialist, he helps create reports, blogs, and he also hosts webinars and other live events.