press release

La Redoute Selects Socialbakers to Increase Purchase Intention from Campaign by 40% with an Audience-First Social Strategy

Socialbakers’ social media marketing platform helps leading French online retailer augment customer intention to buy


Paris, January 22, 2019 Socialbakers, the leading AI-powered social media marketing platform, today announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to optimize their social investment. Socialbakers has helped La Redoute significantly increase purchase intent by giving them insights to better understand their audiences and the content that resonates with them.

La Redoute has long been France’s leading online fashion and home furnishing brand. With 10 million unique visitors each month and 11 million registered shoppers in 26 countries, social media is a key tool for the brand when it comes to reaching and engaging their customers. Before Socialbakers, La Redoute was challenged with how to inspire their audience, increase purchase intention and create a brand story that connects with their customers. Now with Socialbakers, La Redoute can analyze their performance within the competitive context, manage content, publish across multiple profiles and finally measure and quantify results in real time with customizable dashboards.

“La Redoute is a great example of a brand that is driving real business impact from their social media campaigns,” said Yuval Ben-Itzhak, CEO, Socialbakers. To deliver on a campaign promise, marketers should first learn about their audience, the content they engage with on social media and the brand affinity that they have. La Redoute smartly leverages an audience-first approach to deliver ROI on their marketing efforts. Socialbakers is delighted to partner with La Redoute to further enable them to reach and engage their customers with content that excites them and drives greater passion to purchase.”

“Audience analytics plays a key role in helping us to shape our social media strategy,” said Anna Faure, Head of Social Media at La Redoute. “Socialbakers’ integrated approach to content intelligence has enabled us to create more engaging Instagram posts, backed by data insights, to grow our engagement, web traffic, ad costs, and, most importantly, sales. With this integrated approach we have been able drive greater intention to buy and grow the conversion rate from our campaign “Les Préférés” by 40%”.

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About Socialbakers

Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.

With over 2,500 clients across 100 countries, Socialbakers is the leading social media management platform, tracking 10 million social profiles across all major social platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Google+, and Socialbakers has been a Facebook Marketing Partner since 2011, a Pinterest Marketing Partner since 2017 and a LinkedIn Marketing Partner since 2017.

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