Transparent Performance Reporting Drives ASUS Global Decision-Making

How ASUS uses Socialbakers to measure and iterate on performance goals across 20 local markets

ASUS is “dedicated to creating products for today and tomorrow’s smart life” – building lasting relationships in business and on social. Each ASUS local office manages their own social channels against unique competitors. To scale their global strategy, they needed to equip their social teams with accessible and actionable data insights for a truly integrated approach.

By partnering with Socialbakers, ASUS’s top 20 local markets with 145 users in the platform now have a comprehensive, transparent overview of regional and global performance.

Socialbakers enables us to understand our social channels’ competitive status in the shortest time – under one dashboard. We’re able to monitor what’s generating the most interactions quickly, and can spend more time on creating great content instead of on gathering the data.

Jeff Lee, Head of Community and Online Media Buy

As a result, they can now more productively analyze and report on activities across the organization, easily benchmark against key competitors worldwide, and develop more intentional goals – in less time.

The Challenges ASUS Faced

  • Prolonged Data Collection
    Integrating global insights was time-intensive, leaving less time for what really counts – creating and promoting high quality content at scale.
  • Promotion with an Incomplete Picture
    Without deep accuracy in their competitive benchmarking, teams had a difficult time building cohesive content plans and efficient ad strategies.
  • Siloed Manual Reporting
    With less formalized regional and global reporting, it was harder to quantify campaign success, replicate results, and prove social ROI.

Success With Socialbakers

  • Comprehensive Insights – Right Away
    Global adoption of Socialbakers’ customizable dashboards gives teams an integrated overview – empowering more strategic decision-making.
  • Actionable Intelligence to Stay Ahead
    Competitive benchmarks helps teams position their ad spend against an industry standard and invest in their best-performing content.
  • Integrated Teams and Transparent ROI
    With auto-generated reports, scheduled weekly or instantly available, teams can share their success and deliver more focused campaigns.

Driving Business Goals With Unparalleled Global Intel

ASUS can now easily measure regional and global performance and spend, then iterate on their success, building lasting connections with their audiences on social. How?

Immediate insights and best-in-class benchmarking allows ASUS to quickly analyze their owned and competitive intelligence, then easily share findings and plan strategies across their top 20 local markets – all in one place.

The global team adoption of Suite means ASUS can monitor worldwide trends and do more of what’s working to stand out. Personalized dashboards and transparent reports fuel more productive content creation and collaboration, as teams leverage social to impact the wider business.

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