How ASUS uses Socialbakers to measure and iterate on performance goals across 20 local markets
ASUS is “dedicated to creating products for today and tomorrow’s smart life” – building lasting relationships in business and on social. Each ASUS local office manages their own social channels against unique competitors. To scale their global strategy, they needed to equip their social teams with accessible and actionable data insights for a truly integrated approach.
By partnering with Socialbakers, ASUS’s top 20 local markets with 145 users in the platform now have a comprehensive, transparent overview of regional and global performance.
Socialbakers enables us to understand our social channels’ competitive status in the shortest time – under one dashboard. We’re able to monitor what’s generating the most interactions quickly, and can spend more time on creating great content instead of on gathering the data.Jeff Lee, Head of Community and Online Media Buy
As a result, they can now more productively analyze and report on activities across the organization, easily benchmark against key competitors worldwide, and develop more intentional goals – in less time.
ASUS can now easily measure regional and global performance and spend, then iterate on their success, building lasting connections with their audiences on social. How?
Immediate insights and best-in-class benchmarking allows ASUS to quickly analyze their owned and competitive intelligence, then easily share findings and plan strategies across their top 20 local markets – all in one place.
The global team adoption of Suite means ASUS can monitor worldwide trends and do more of what’s working to stand out. Personalized dashboards and transparent reports fuel more productive content creation and collaboration, as teams leverage social to impact the wider business.