LVMH Refreshes Content Planning With Data to Grow Brand Loyalty

LVMH is at the forefront of creativity and elegance on social media, making the strategy a major player in their brands’ overall campaigns. LVMH created a corporate social media strategy that initially focused on the measurement of Facebook fan growth on Facebook and monitoring of conversations across multiple social networks, but with Socialbakers, could do more.

Establishing a Sophisticated Measurement Strategy

LVMH still needed to understand how to best engage socially with their customers, and their subsidiaries needed specific recommendations to increase their social performance.

With Socialbakers, LVMH can not only measure the effectiveness of their social media efforts, but also provide actionable insights to their subsidiaries, focusing on tracking the best measurements for increasing overall engagement.

Socialbakers has fundamentally changed the way that LVMH plans, implements and optimizes our social media and social marketing campaigns. Its technology saves us tremendous amounts of time and resources because it quickly and easily helps us understand how to increase online engagement, increase conversions and build loyalty with the most influential users.

Thomas Romieu, Group Digital Director

Success With Socialbakers

  • LVMH can now compare results by benchmarking each brand’s performance against their competitors.
  • They are now able to help each subsidiary brand improve their social performance by sharing findings about each brand’s most engaging content.
  • The subsidiary brands have incorporated recommendations such as posting frequency and the best type of content (e.g. videos and photos) to post.
  • Determine the most engaging type of content for subsidiaries to post.
  • Identify content that key influencers find compelling to increase broadcasting bandwidth.
  • Access to ad hoc analysis of LVMH brand competitors to gain competitive insights and improve brand marketing strategies.

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