How the fashion house used data insights to plan the unforgettable Instagrammable #Dreamboxbag campaign
Trussardi is an Italian fashion house dating back to 1911. For the launch of their new Dreambox bag – an ‘accessory for young digital natives’ part of the hip, casual Trussardi Jeans product line – they turned to Socialbakers. Creating an interactive campaign focused on Instagram Stories, they engaged followers to choose the name of the new bag.
Trussardi’s Dreambox campaign shared the idea that every woman is a heroine, facing different challenges every day. Trussardi partnered with popular influencer Aurora Ramazzotti on the content, delivering a compelling Instagram strategy.
Trussardi used Socialbakers’ content insights and social attribution dashboards to create and measure a content strategy personalized to their audience. The campaign was measured against social and digital KPIs – as the true success of a product launch involves fan action beyond social engagement.
Using Socialbakers’ deep content performance insights, Trussardi analyzed past posts that hit the mark in order to set objectives this time around. For the upcoming campaign, they focused on content types that receive the most interactions from audiences. Based on the data, Instagram Stories was a top contender.
Trussardi leveraged Socialbakers content insights from the start of the campaign until the very end – seamlessly planning an engaging content strategy based on data, not guesswork, and reporting on results.
With Google Analytics data insights integrated into customized performance dashboards, Trussardi could easily visualize the impact of social on digital goals.
The three-week campaign delivered a 90% increase in Stories Impressions and a 2,000% increase in new website sessions attributed to Instagram Stories.
Fans engaged deeply with Trussardi’s Instagram Stories and went beyond the platform too – with a staggering 83% increase in link clicks from the Instagram bio.
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