When Facebook recently made a significant change to the EdgeRank algorithm that increased the importance of Negative Feedback, we spent time to better understand how it’s impacting Pages.
Facebook defines Negative Feedback as:
- Hide : hide this story
- Hide All : hide all stories from a Page
- Report Spam
- Unlike Page
Establishing a Baseline
First, we established a baseline understanding of a typical Page’s Negative Feedback. After studying over 5,000 Pages average Negative Feedback per Unique Person Reached per post, we found the median Negative Feedback per post is 0.03%.
How Different Industries Are Impacted
Next, we wanted to take a look at the Highest & Lowest offending Page categories. We looked at the 25 Largest categories which resulted in the following:
Lowest (1 being the lowest)
- Consulting/business services
How Are Fans Reporting Negative Feedback?
- Hide Post : 76%
- Hide All Posts From Page : 16%
- Report as Spam : 8%
- Unlike Page : <1%
Fortunately for Page Admins, most Facebook users will hide a single post as opposed to hiding all of them (hide all). This gives Admins an opportunity to engage these users in the future.
We believe that the severity of Negative Feedback is as follows:
hide > hide all > spam > unlike
What Drives Negative Feedback?
We analyzed what drove Negative Feedback on over 25 large and successful Pages. Negative Feedback correlates closely with the engagement of the content. The more engagement a piece of content received, the more Negative Feedback it typically got. The key to understanding this relationship is to identify when that piece of content received more than expected Negative Feedback. You can help adjust for this correlation by analyzing Negative Feedback per Impression.
Images are a main source of Negative Feedback. This is most likely due to their ability to drive engagement as well. It’s also likely that images, such as memes, are being abused and therefore increasing Negative Feedback.
What Can I Do To Prevent Negative Feedback?
Understand why people have become fans of your Page. People “like” Pages for a variety of reasons—understand their expectations and deliver content that is within those expectations. When users find that their expectations are not being met, you’ll most likely start to see Negative Feedback rise.
We recommend you use our Negative Feedback Analyzer to help keep an eye on how Negative Feedback may be impacting your content.