Two weeks ago we launched a brand new feature called Monocle. We spent painstaking hours hand selecting the best Pages for each industry to be compared against. Monocle was met with positive feedback immediately, but with one constant suggestion — “Can I change my competitors?” We agreed that the tool is much more powerful with this ability, so we are happy to report that you can now hand select your competitors!
To use it, head to Monocle for one of your Pages. Above the countdown clock is a new button that says “Change Competitors”, click this button, and a dropdown of Facebook Page URLs will appear.
Note: Monocle is analyzing this content every 30 seconds, the best Pages to compare against are more active Pages.
Facebook recently made a significant change to the EdgeRank algorithm that increased the importance of Negative Feedback. As a result, understanding Negative Feedback is now an integral component for optimizing EdgeRank, and keeping at bay any negative impact on your content is more important than ever.
Negative Feedback Analyzer enables marketers to quickly understand how Negative Feedback impacts their content, and offers insight on how to avoid future Negative Feedback.
We built Negative Feedback Analyzer to answer a few
- How much Negative Feedback does my content typically receive?
- What is the normal amount of Negative Feedback that Pages in my industry receive?
- How many fans are now unreachable because of prior Negative Feedback?
- How is Paid Media influencing Negative Feedback for my content?
- Which topics are creating Negative Feedback?
- What specific content is receiving Negative Feedback?
- Of the different types of Negative Feedback, what is the severity of my Negative Feedback?
How To Use Negative Feedback Analyzer
We’re excited to announce our newest tool: Real-Time Monitor for Facebook Analytics! Facebook now updates post level analytics approximately every 5 minutes. We’ve built a dashboard to monitor the most important metrics, as they happen. This new tool is currently in Beta, which requires you to remain within the tool in order for us to collect the metrics every 5 minutes. We’ll be expanding this functionality in the future.
- Monitor all active* posts for the Pages you Admin
- Filter by a variety of metrics: Total Impressions, Unique Impressions, Viral Impressions, Organic Impressions, Paid Impressions, Total Engagement, Clicks, Shares, Likes, Comments, & Virality
All filter options are able to be viewed as Change In Values or Total Values. Change In Values offers a unique perspective to see how your content is currently trending.
Keep an eye on all of your posts’ Negative Feedback rating. If an individual post is receiving above average negative feedback, it’s imperative to consider deleting the post to reduce potential damage to your average EdgeRank. Removing a Post before it receives substantial Negative Feedback helps your Page maintain the highest possible opportunity for high EdgeRank.
Social Media is renowned for having the potential for “Virality”. We are now providing a never before seen real-time analysis of Viral Lift for your content. Examine how Organic, Viral, and Paid Impressions interact with your content to get a better understanding of Viral Lift.
Monitor recent posts’ individual performance by examining Engagement, Impressions, Clicks, and Negative Feedback in real-time. This allows the brand manager to quickly identify how each individual post is performing as it happens.
Let us know what you think in the comments below or as always on Facebook or Twitter!
Managing a multitude of Pages is now easier than ever. The Dashboard has been redesigned to accomodate Agencies and Super Users alike.
EdgeRank Over Time Graph
The graph provides a comphrehensive visual understanding of how all of your Pages are performing. Previously, EdgeRank Over Time was a feature reserved for Pro Users only. With the new Dashboard we’ve decided to extend this Pro feature to our Free Users as well. Pages can be toggled on and off, and you are able to pick the timeframe being observed.
Five metrics are displayed for each Page, and all metrics are sortable. The quick look metrics include: Engagement Ratio (Engagement/Fans), Reach (Reach/Fans), Virality (number of people who have created a story from your post as a percentage of the number of people who have seen it), and Post Lifetime. Metrics are Green or Red depending on how they’ve changed, positively or negatively. Please note, when sorting by name or EdgeRank Score Pro Pages sort above any Free Pages.
Industry Report analyzes industry-wide anonymous aggregate data to provide a wider spectrum of Recommendations. Using the new Industry Report feature, you can analyze insightful data that you can’t get anywhere else. This enables users to examine optimal post frequency, best content type, optimal times of day, and much more within their shared industry. Marketers can now analyze Facebook Industry Average Metrics and Trends.
Click to see full sample report
How Does This Help Me Manage My Facebook Page?
The quickest way to take advantage of this new tool is to examine Best Post Frequency, Best Time of Day, Best Day of Week, and Best Post Type for your industry. These metrics can quickly provide new perspectives that were previously impossible to analyze.
Pairing up your Page’s custom Recommendations with the Industry Report now provides a spectrum of tests that cover a wider range of actionable analytics. Depending on whether your Page is Above Average or Below Average, the industry’s Best Post Frequency, Best Time of Day, Best Day of Week, and Best Post Type can potentially provide additional Recommendations.
We often analyze the impact of using different Post Types in social media strategies. When discussing Post Types, we are referring to how a Page publishes content onto the news feed. This typically includes Photos, Videos, Links, and Status Updates. Each fan base responds differently to various Post Types. The goal is to match your fan base with the most engaging Post Type.
Fan bases typically consume Post Types differently due to browsing habits, accessibility, and demographical behavior. For example, fans based in a rural setting with slow/average internet speeds may be less inclined to consume video content. Understanding these intricacies can help a Page leverage EdgeRank to their advantage.
Our system provides recommendations based on Post Type to help the marketer focus their posting strategies. However, it can sometimes be a challenge to follow our recommendations. There are ways to incorporate our recommendations while still following a rigid posting strategy. For example, your client mandates the need to share a Link with their fans. A typical first reaction would be to get on Facebook, select Link, and post to the fans. However, our system may have suggested that you post more Photos. This presents an opportunity to post a Photo, along with a Link, to achieve both initiatives.
In the example above, the actual Post Type is Photo; however, the link is presented in the description. This is a clever way to achieve posting a Photo while sharing the necessary Link. This same tactic could be implemented in a few variations. Experimenting with different posting strategies could help increase your EdgeRank.
Post Grading gives Facebook marketers an opportunity to analyze the granularity of what creates a successful, or failed, Post. It is important to understand a Post’s strengths and shortcomings to apply what works for future posts.
- Determine how frequently to post
- Examine if your posts are cannibalizing other posts
- Analyze the lifetime of different types of content (photo, video, etc)
Post Grading analyzes 8 different metrics to provide a grade for a Post. Each metric provides a different important perspective that determines the quality of the Post. In some situations, Facebook has yet to report finalized data, in which case we nullify the grade (it does not negatively impact the Post’s grade). In this blog post, we will analyze how to best use Lifetime.
The Lifetime metric is a unique measurement of the actual lifespan of your Post. Our system analyzes your Page’s content every hour to keep an updated record of how long the Post was relevant. This can be very beneficial in understanding how often to update, or how overlapping posts, can impact your success. Continue reading
We built EdgeRank Checker for those who deal with the every day challenge of managing a social media campaign. By collecting data and putting it through constant analysis, you’re able to stay ahead of the challenges. Too often, clients and bosses are approached with promises of massive amount of fans, without the context of quality over quantity. Being armed with relevant and interesting analysis can take the edge off hard questions in the next big meeting.
We built the Best/Worst section to provide quick hit analysis for social media meetings. By quickly looking at your Best Likes Hour & Best Comments Hour, you’ll be able to provide your client/boss with an easy objective for the next month. Continue to post first thing in the morning (as seen in this example) to see if that improves your progress toward your goals. Continue reading
By viewing your Post Frequency graph (as seen on the left), you’ll be able to begin to understand how frequent you should be updating your Facebook Page.
This particular Page experiences their highest levels of engagement (likes & comments) when posting 2 times per day. As an interesting insight, posting 3 times per day, has decreased Average Likes significantly.
By providing a graph of your data, we are able to illustrate where we came up with our overall recommendations. In this example graph, you’ll notice that average impressions (green line) increases when posting 4 times per day, while average comments plummets. This enables you to understand how to best approach a particular goal (comments, likes, and impressions). Continue reading