Facebook has announced another significant tweak to the news feed algorithm (often called EdgeRank). You can read their blog article in full or check out our summary of the changes here.
What Did Facebook Announce?
- More Links will be displayed within the news feed.
- Links that are commented on by friends will receive a bump in the news feed.
- Memes will receive a decrease in the news feed.
More Links In The News Feed
Facebook has noticed a trend of people consuming more Links. Facebook is now placing a heavier importance on Links and how Links are consumed on mobile devices. Facebook emphasizes the importance of mobile and how these browsing behaviors may be different than desktop consumption.
Story Bumping (unveiled this summer) takes old posts and reintroduces them into the news feed at a later time. With Comment Stories (when a friend comments on a Link) their friends will now be more likely to see the old post. This creates more engagement for the users and the Page with the post.
This places a new emphasis on acquiring fans that are friends. If your audience has Affinity with each other, this will increase the likelihood of your objects being exposed in the news feed more often with Story Bumping.
Facebook used their announcement to once again bash memes. We recently discussed how Facebook may identify memes, but Facebook got more specific. Facebook mentions “a meme photo hosted somewhere other than Facebook.” This seems to imply that memes via Facebook Photos are penalized less than memes on Imgur, livememe, and makeameme.
Regardless of where a meme is hosted, it’s quite clear that Facebook wants less of them on their platform, especially if they’re not a Facebook Photo. As always, we recommend avoiding memes in general.
What Can You Do To Take Advantage Of These Changes?
If you’re a publisher, the good news is that you don’t have to change much. If you’re a photographer or heavy photo publisher, you may see a decrease in exposure. The news feed has finite space. If Links have a heavier weight—Photos have less.
- Don’t be afraid of posting Links
- Consider decreasing Photo posts in lieu of posting more Links
- Build fans that are friends with each other to benefit from Comment Stories
- Avoid using memes, especially those not hosted on Facebook
Ultimately this announcement is great for Pages that rely more frequently on Links than Photos. If you’re not a publisher-type, don’t worry, Facebook still wants “to show the right content to the right people at the right time.” If your Photos are engaging, your audience wants Photos, and you should be fine.