Watch Your Industry on Facebook As It Happens: Monocle

Achieving success with EdgeRank is a two front battle. First, determine how to succeed with your fans. Second, determine how to beat your news feed competitors. EdgeRank Checker Pro has helped thousands of marketers learn how to succeed with their fans. Now we’re excited to unveil a new feature to determine how to beat your news feed competitors: Monocle.

Facebook Real Time Competitive Analysis: Monocle

Monocle monitors your brand and stacks it up against 5 of some of the largest Pages in your industry. Monocle updates the data live every 30 seconds, while connected. We’ve hand selected Pages that post frequently and have excellent success within the news feed. Monocle boils down a ton of Facebook activity into easily digestible segments of information that help community managers and analysts alike.


The Summary section boils down what’s going on in the news feed. How many posts have happened today? Which ones are doing well? How are we doing? Who’s picking up most of the engagement right now?

Facebook Analytics Monocle Summary

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Facebook Unveils New News Feed – What does this mean for EdgeRank?

We detailed our experience with beta access to Facebook’s testing of the new news feed. Facebook has officially unveiled the new news feed to all users as of 9/21/11. Feedback is starting to come in, however this time Facebook has provided context to all of the new changes. We’ll look at the new feed and how it will affect EdgeRank.

Facebook describes top stories as:

We determine whether something is a top story based on lots of factors, including your relationship to the person who posted the story, how many comments and likes it got, what type of story it is, etc. For example, a friend’s status update that might not normally be a top story may become a top story after many other friends comment on it.

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What happens to EdgeRank in Facebook’s new News Feed?

[Updated: 11/1/11 2:00PM EST] // This post is now irrelevant, as Facebook has published the newest iteration of the news feed. //

[Updated: 8/27/11 5:30PM EST] // The Headlined section does not stay fixated atop the feed. Over time, the Headlined section will slip into the chronological section of the feed. This also results in multiple Headline sections within the entire feed. We’ve also observed items in the chronological area, “jump” higher with what seems to be connected with higher EdgeRank. This truly is a unique hybrid feed that we’re testing. //

We’ve had the privilege to have beta access to Facebook’s latest round of tweaking the News Feed. As EdgeRank experts, our initial exposure to the News Feed was disheartening to say the least. When we initially logged on to the new News Feed, Top News was gone. With the Top News gone, where did this leave EdgeRank? Continue reading