Facebook Unveils New News Feed – What does this mean for EdgeRank?

We detailed our experience with beta access to Facebook’s testing of the new news feed. Facebook has officially unveiled the new news feed to all users as of 9/21/11. Feedback is starting to come in, however this time Facebook has provided context to all of the new changes. We’ll look at the new feed and how it will affect EdgeRank.

Facebook describes top stories as:

We determine whether something is a top story based on lots of factors, including your relationship to the person who posted the story, how many comments and likes it got, what type of story it is, etc. For example, a friend’s status update that might not normally be a top story may become a top story after many other friends comment on it.

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What happens to EdgeRank in Facebook’s new News Feed?

[Updated: 11/1/11 2:00PM EST] // This post is now irrelevant, as Facebook has published the newest iteration of the news feed. //

[Updated: 8/27/11 5:30PM EST] // The Headlined section does not stay fixated atop the feed. Over time, the Headlined section will slip into the chronological section of the feed. This also results in multiple Headline sections within the entire feed. We’ve also observed items in the chronological area, “jump” higher with what seems to be connected with higher EdgeRank. This truly is a unique hybrid feed that we’re testing. //

We’ve had the privilege to have beta access to Facebook’s latest round of tweaking the News Feed. As EdgeRank experts, our initial exposure to the News Feed was disheartening to say the least. When we initially logged on to the new News Feed, Top News was gone. With the Top News gone, where did this leave EdgeRank? Continue reading