Media Brands and Socialbakers Analytics: A Perfect Fit

Media brands have a distinct advantage on social media - tons of original content. But, as an important traffic-driver, social needs to be more than just a glorified RSS feed.

Media companies post 5 times more to social media and get up to 7 times more interactions than any other industry, but the competition is fierce. You can’t achieve the best results on social if you measure in isolation. We’ve amassed an industry-leading social media dataset that will help you track and optimize traffic from social and see how you stack up against the competition.

Within 3 months of starting to use Socialbakers Analytics, our clients see 20% better organic reach, 28% more Interactions, and 24% better Fan Growth than the rest of the market.

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With Socialbakers Analytics you can

    • Track key content performance and audience metrics and compare against the industry, region, or competition - across all the major social platforms.
    • Reach larger audiences with better targeting and better timing.
    • Increase ever-valuable referral traffic to your site
    • Create and sustain conversations around your content on social networks.

We work with leading media brands

  • What we learned from monitoring our social media profiles with Socialbakers begat immediate results: we were able to customize the way we managed our pages and improve upon our earlier engagement metrics.

    Claire Morlon, Digital Analyst
    France Télévisions

Report: How Media Companies Can Get More From Social Media

Read up on how media companies can use competitive analytics and better content optimization strategies to drive social interactions and site visits.

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Lessons from National Geographic's Social Media Strategy

Learn how National Geographic set the standard for visual content on social. Read about how they’ve optimized posting strategies, content partnership, and turned data into unique insights.

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