Last updated in July 2018
1. Your relationship with Socialbakers
1.1 Your use of Socialbakers' products, services, content and web sites (referred to
collectively as the “Service” or “Services” in this document and excluding any services
provided to you or your employees by Socialbakers under a separate written
agreement) is subject to the terms of a legal agreement between you and
Socialbakers (as defined below in Section 18.1) contained in this document and/or
any other document expressly referred to herein. The Services are accessed through
Socialbakers’ proprietary software application(s) (referred to as the “Software” below)
hosted at our web platform at www.socialbakers.com and consist in a
centralised web dashboard that enables you to access data, metrics and analytics
from social profiles on multiple social networks. The Services are provided as
“Software as a Service (SaaS)” subscription services and we will not be delivering
copies of the Software to you as part of the Services. This document explains how the
agreement is made up and sets out some of the terms of that agreement. These Terms and Conditions will
not apply if (i) you or your organization (on whose behalf you act pursuant to Section 2.3 and 18.1) have
entered into a separate written agreement with us for the Services, such as, for example, a Socialbakers Binding
Order that references other Socialbakers’ terms of Service, or any other written agreement for the provision of
our Services, or (ii) you or your organization have purchased the Services through our authorised
1.2 Unless otherwise agreed in writing with Socialbakers, your agreement with
Socialbakers will always include, at a minimum, the terms and conditions set out in
this document. These are referred to below as the “Universal Terms”.
1.3 Your agreement with Socialbakers will also include all subscription rates and payment
terms applicable to the Services chosen by you (the “Payment Terms”). The Payment
Terms, including any related additional terms applicable to your subscription, are
published on Socialbakers website or are otherwise made available to you either
within, or through your use of, the Service you subscribe to. Depending on which
Services you subscribe to, your agreement with Socialbakers may also include
certain terms specific to the use of such Services (the “Specific Terms”). Where
available at https://www.socialbakers.com/analytics-ads-terms-and-conditions),
will be accessible for you to read either within, or through your use of, that Service, or
will be provided to you separately, upon your request.
1.4 The Universal Terms, together with any related additional Specific Terms applicable
to your subscription and the Payment Terms, form a legally binding agreement
between you and Socialbakers in relation to your use of the Services. It is important
that you take the time to read them carefully. Collectively, this legal agreement is
referred to below as the “Terms”.
1.5 If there is any contradiction between what the Specific Terms say and what the
Universal Terms say, then the Specific Terms shall take precedence in relation to that
2. Accepting the Terms
2.1 In order to use the Services, you must firstly agree to the Terms. You may not use the
Services if you do not accept the Terms.
2.2 You can accept the Terms by (A) clicking to accept or agree to the Terms, where this
option is made available to you by Socialbakers in the user interface for any Service;
(B) by payment for the Services; or (C) by actually using the Services. By performing
one of these three options, you understand and agree that Socialbakers will treat your
use of the Services as acceptance of the Terms from that point onwards.
2.3 You may not use the Services and may not accept the Terms if (A) you are not of
legal age to form a binding contract with Socialbakers; or (B) when contracting on
behalf of an entity, you are not authorized to legally bind your company or
organization to such terms; or (C) you are a person or entity barred from receiving the
Services under the laws of the Czech Republic or other countries including the
country in which you are resident or from which you use the Services.
2.4 If you accept the Terms in the user interface for a Service, by making a payment, or
by commencing the use of the Service, we recommend that you print off or save a
local copy of the Terms for your records before you continue.
2.5 The Services are provided by Socialbakers for consideration. The up-to-date prices
applicable to your use of the Services are published on the Services
website www.socialbakers.com for configurations of the Services eligible
purchase and by using the Services at a particular moment you agree to the prices
published as of that moment.
2.6 You can pay for the Services either by using your PayPal account, by entering your
credit card information, or by any other means as published, from time to time, on the
Services website. Alternatively, you can contact us to agree on other methods of
payment (such as invoicing). If you sign up for the Services online in the user
interface for the Service, you agree that you will be charged periodically by
Socialbakers pursuant to the payment conditions specified at checkout. In addition,
you expressly acknowledge and agree that the initial price may change if you upgrade
or change your subscription plan within the Service. You will always be informed
about the price modification prior to making the upgrade or changing your
2.7 Socialbakers is not responsible for the payment processing provided by any
2.8 Each party will be responsible for payment of any taxes applicable to its own income
and activities in connection with the Services.
3. Language of the Terms
3.1 The Terms are provided in English. Where Socialbakers has provided you with a
translation of the English language version of the Terms, you agree that the
translation is provided only for your convenience, and that the English language
versions of the Terms will govern your relationship with Socialbakers.
3.2 If there is any contradiction between what the English language version of the Terms
says and what a translation says, then the English language version shall take
4. Provision of the Services by Socialbakers
4.1 Socialbakers may have subsidiaries and affiliated legal entities in other countries. At
times, these companies or their employees may serve as contact points with respect
to the Services provided to you by Socialbakers. Even where Socialbakers’
subsidiaries or affiliates are your primary contact points, Socialbakers as the Services
provider will remain ultimately responsible for the provision of Services hereunder.
4.2 Socialbakers is constantly innovating in order to provide the best possible experience
for its users. You acknowledge and agree that the form and nature of the Services
which Socialbakers provides may change from time to time without prior notice
4.3 As part of this continuing innovation, you acknowledge and agree that Socialbakers
may permanently or temporarily stop providing the Services (or any features within
the Services) to you or to users generally at Socialbakers' sole discretion, without
prior notice to you.
4.4 You understand and agree that Socialbakers may at its full discretion disable access to
your account for (i) non-payment or (ii) other breach of the Terms if such breach is
material, and that in such case you may be prevented from accessing the Services,
your account details or any files or other content which is contained in your account. If
your access to the Services had been disabled for non-payment or other (material)
breach of the Terms, and subsequently was reactivated (e.g. after the breach had been
cured), you still remain obliged to pay the Services fees for the entire subscription term
including the period for which you could not access the Services as a result of your
default; you will not be entitled to any compensation or refunds (whether monetary or in
the form of extra days of Services / extended subscription term) for the period for which
you could not use the Services.. Such de-activation of Service shall not be considered
a breach of the Terms by Socialbakers. Further, the foregoing is without prejudice to
Socialbakers’ right to terminate the legal agreement embodied in the Terms for material
breach pursuant to Section 12.3 of the Terms.
5. Your use of the Services
5.1 To access the Services, you or your individual users may be required to provide
identification, contact or similar details) as part of the registration process for the
Service or as part of your continued use of the Services. You agree that any
registration information you give to Socialbakers will always be accurate, correct and
up to date.
5.2 You agree to use the Services only for purposes that are permitted by (A) the Terms;
(B) any applicable law, regulation, generally accepted practices, or guidelines in the
relevant jurisdictions (including any laws regarding the export of data or software to
and from the EU, the United States or other relevant countries); and (C) any other
applicable rules (including, without limitation, Facebook, Twitter and other social
media platform rules).
5.3 You agree not to access (or attempt to access) any of the Services by any means
other than through the interface that is provided by Socialbakers, unless you have
been specifically allowed to do so in a separate written agreement with Socialbakers.
5.4 You agree that you will not engage in any activity that interferes with or disrupts the
Services (or the servers and networks which are connected to the Services).
5.5 Unless you have been specifically permitted to do so in a separate agreement with
Socialbakers, you agree that you will not reproduce, duplicate, copy, sell, trade or
resell the Services for any purpose. The Services can be used by you only for your
own internal business purposes. You may not use the Services for the benefit of any
third parties. You acknowledge that use of the Services in breach of this Section 5.5
will be considered a material breach of these Terms, with all consequences resulting
5.6 You agree that you will not engage in any activity that may amount to the misuse of
our Services or that seeks to circumvent the Services’ terms. For example, if
Socialbakers provides you with any portion of a Service for free (as part of a trial, pilot
or otherwise), you may not engage in data mining or other excessive use of the
Service, beyond what is permitted by the free Service (and as advertised for that free
Service at the time of the relevant promotion). Socialbakers reserves the right to limit
the customer’s activity on any of its free Services for any reason and without notice.
5.7 You agree that you are solely responsible for (and that Socialbakers has no
responsibility to you or to any third party for) any breach of your obligations under the
Terms and for the consequences (including any loss or damage which Socialbakers
may suffer) of any such breach.
6. Your passwords and account security
6.1 You agree and understand that you are responsible for maintaining the confidentiality
of passwords associated with any account you use to access the Services.
6.2 Accordingly, you agree that you will be solely responsible for all activities that occur
under your account.
6.3 If you become aware of any unauthorised use of your password or of your account,
you agree to notify Socialbakers immediately at info at Socialbakers dot com.
6.4 Socialbakers uses Facebook Connect, “Sign in with Twitter”, and other authentication
methods for authorization of users. If your Facebook account, Twitter account or any
other account used for registration and/or signing in the Services is deleted or non-
functional, you may no longer be able to access the Services.
7. Privacy and your personal data
7.1 We are serious about privacy of all individuals who use our Services or whose personal
data we process.
7.2 We collect personal data when you (your users) register an account with us, complete
a web application form, login to the Services (via username or by using a social
network login), or otherwise interact with us. We process user personal data to provide
and administer the Service and communicate with you, to provide a better user
experience, inform you of new Services or Service features, and, in limited
circumstance, to protect the Services and our rights. Our Services consist in social
media monitoring, analytics and management, which means we analyse social media
content, including profiles of social media users, statistics, metrics and other
information that we receive from social media platforms via these platforms’ APIs. The
type and scope of data obtained from social media platforms depends on the type of
the APIs and permissions granted by the respective platforms, and on the
administrative permissions you grant to us to your social media pages or properties,
where applicable. We process personal data primarily as a data controller. We may
also process personal data as a data processor to the extent when (A) you are a data
controller with respect to personal data specified in Annex 1, and (B) you instruct us to
process such personal data on your behalf within the Services. In such case, the data
processing agreement in Annex 1 shall regulate the processing of such personal data.
The nature and extent of processing, the type of personal data processed, the
purposes and legal basis on which we process personal data, as well as the
organisational and technical measures that we implemented to ensure the security of
www.socialbakers.com/privacy-policy, which applies to the
processing of personal data
within or in connection with our provision of Services to you and sets out our
commitment to protecting personal data and privacy of individuals.
7.3 Socialbakers has implemented and will maintain appropriate technical and
organizational measures, internal controls, and information security routines in
accordance with good industry practice and having regard to the state of
technological development to protect your data against accidental loss, destruction, or
alteration; unauthorized disclosure or access (including but not limited to taking
reasonable steps to ensure the reliability of employees having access to your data
and providing for limited access rights and access controls; authentication; personnel
training; regular back up; data recovery and incident management procedures;
restrictions on storing, printing and disposal of personal data; software protection of
devices on which personal data are stored; etc.); or unlawful destruction.
7.4 Data collected from you may be transferred to, and stored and processed in, the
United States or any other country in which Socialbakers or its affiliates, or
subcontractors, suppliers or vendors maintain facilities, subject to Socialbakers
implementing such appropriate legal mechanisms as required by EU law to ensure an
adequate level of personal data protection by the third-party processors, such as the
controller-to-processor Standard Contractual Clauses approved by the European
Commission (2010/87/EU) or Privacy Shield approved by European Decision
(2016/1250) for data transfers from the EU to the USA and other third countries.
7.5 You agree that Socialbakers may use aggregated and anonymised data derived from
the data provided by you or collected by the program analytics such as user
behaviour and activities for its own statistics, for auditing, for the purposes of product
and market research and analytics (which help Socialbakers to optimise and improve
its Services their usability, the range of Services, and to develop new technologies,
products and services), and for benchmarks and other analyses. Socialbakers may
publish such anonymised data and share them with third parties outside of
Socialbakers; however, Socialbakers will not directly or indirectly transfer any data
received from you to (or use such data in connection with) any ad network, ad
exchange, data broker, or other advertising or monetization related toolset.
8. Content in the Services
8.1 You understand that all information such as, without limitation, data files, written text,
computer software, music, audio files or other sounds, photographs, and videos or
other images (all such information being hereinafter referred to as the “Content”)
which you may have access to as part of, or through your use of, the Services are the
sole responsibility of the person from which such Content originated.
8.2 You should be aware that Content presented to you as part of the Services, including
but not limited to advertisements in the Services and sponsored Content within the
Services (if any), may be protected by intellectual property rights owned by the
sponsors or advertisers who provide such Content to Socialbakers (or by other
persons or companies on their behalf), and that the Content may include sensitive
personal data. You may not modify, rent, lease, loan, sell, distribute or create
derivative works based on such Content (either in whole or in part), unless you have
been specifically told that you may do so by Socialbakers or by the owners of that
Content, in a separate agreement.
8.3 You understand that by using the Services you may be exposed to Content that you
may find offensive, indecent or objectionable and that, in this respect, you use the
Services at your own risk.
8.4 You agree that you are solely responsible for (and that Socialbakers has no
responsibility to you or to any third party for) any Content that you create, transmit or
display while using the Services and for the consequences of your actions (including
any loss or damage which Socialbakers or third parties may incur and including any
other legal liability, whether liability under civil, commercial, tort, penal or
administrative law or any other legal theory) by doing so. You may not use the
Services to intentionally transmit or make public infringing, libelous, or otherwise
unlawful or tortious Content or to store, transmit or make public any Content in
violation of third party’s intellectual property or similar rights. You shall indemnify and
hold Socialbakers harmless from all claims and all liabilities, costs, proceedings,
damages and expenses awarded against, or incurred or paid by Socialbakers as a
result of or in connection with your breach of any third party’s intellectual property or
9. Proprietary rights
9.1 You acknowledge and agree that Socialbakers (or Socialbakers' licensors) owns all
legal rights, title and interest in and to the Services, including any intellectual property
rights which subsist in the Services (whether those rights happen to be registered or
not, and wherever in the world those rights may exist). You further acknowledge that
the Services may contain information which is designated confidential by
Socialbakers and that you shall not disclose such information without Socialbakers'
prior written consent.
9.2 Unless you have agreed otherwise in writing with Socialbakers, nothing in the Terms
gives you a right to use any of Socialbakers' trade names, trademarks, service marks,
logos, domain names and any other distinctive brand features. For the avoidance of
doubt, if any reports or similar outputs from the Services (hereinafter “Reports”)
generated by you through the use of the Service include Socialbakers’ trade name,
trademark, service mark, logo, domain name or other distinctive Socialbakers’ brand
features, their use in connection with that Report is permitted and Section 9.4 below
9.3 Other than the limited license set forth in Section 11, Socialbakers acknowledges and
agrees that it obtains no right, title or interest from you (or your licensors) under these
Terms in or to any Content that you submit, post, transmit or display on, or through,
the Services, including any intellectual property rights which subsist in that Content
(whether those rights happen to be registered or not, and wherever in the world those
rights may exist). Unless you have agreed otherwise in writing with Socialbakers, you
agree that you are responsible for protecting and enforcing those rights and that
Socialbakers has no obligation to do so on your behalf.
9.4 You agree not to remove, obscure, or alter any proprietary rights notices (including
copyright and trade mark notices) which may be affixed to or contained within the
9.5 Unless you have been expressly authorised to do so in writing by Socialbakers, you
agree that in connection with the Services, you will not use any trade mark, service
mark, trade name, logo of any third party company or organisation in a way that is
likely or intended to cause confusion about the owner or authorised user of such
marks, names or logos.
10. Licence from Socialbakers
10.1 Socialbakers gives you a worldwide, royalty-free, non-assignable and non-exclusive
right and licence to access and use the Services through the Software, on a
subscription basis, for the term and in the scope designated by the Terms. Further,
Socialbakers gives you a worldwide, royalty-free, perpetual and non-exclusive right
and licence to access and use, reproduce, display, distribute, and create derivative
works of, Reports that you generate through your use of the Services. The licence
granted in this Section 10.1 is for the sole purpose of enabling you (users within your
organization) to use and enjoy the benefit of the Services as provided by
Socialbakers, in the manner permitted by the Terms (in particular Section 5). You
may not use the Services for the benefit of any third parties. You acknowledge that
this is a SaaS agreement and that (i) the Software is not sold, and (ii) we will not be
delivering copies of the Software to you as part of the Services.
10.2 You may not (and you may not permit anyone else to) copy, modify, create a
derivative work of, reverse engineer, decompile or otherwise attempt to extract the
source code of the Software underlying the Service or any part thereof, unless this is
expressly permitted or required by law, or unless you have been specifically told that
you may do so by Socialbakers in writing. You may not access and/or use the Service
and the underlying Software in order to build a similar or competitive product. You
further may not (and you may not permit anyone else to) attempt to gain unauthorized
access to the Services, its particular features or third-party content created by or for
another Socialbakers’ customer, interfere with or disrupt the integrity or performance
of the Services or third-party content contained therein or perform penetration test,
denial of service simulation or automated vulnerability scan of the Services.
10.3 Unless Socialbakers has given you specific written permission to do so, you may not
assign (or grant a sub-licence of) your rights, grant a security interest in or over your
rights, or otherwise transfer any part of your rights granted hereunder.
10.4 You acknowledge that any breach of Section 10 by you or your users shall constitute a
material breach of the Terms, with all consequences arising therefrom.
11. Content licence from you
11.1 You retain copyright and any other intellectual property rights you already hold in
Content which you submit, post or display on or through the Services. By submitting,
posting or displaying the Content on or through, the Services, you give Socialbakers a
worldwide, royalty-free, and non-exclusive licence to use, reproduce, adapt, modify,
and publish (on your behalf and pursuant to your instructions) on social networks any
Content which you submit, post or display on or through the Services. The licence
granted in this Section 11.1 is for the sole purpose of enabling Socialbakers to
display, distribute, improve and promote the Services to you or your users.
11.2 If you provide, as part of your use of Socialbakers’ Services or as part of the Content
which you submit, post or display on or through the Services, any photograph or other
materials protected by personality or privacy rights, you specifically agree that
Socialbakers may use such photograph or other materials for the sole purposes of
providing the Services.
11.3 You understand that Socialbakers, in performing the required technical steps to
provide the Services to you, and to improve the Services, may (A) transmit or
distribute your Content over various public networks and in various media; and (B)
make such changes to your Content as are necessary to conform and adapt that
Content to the technical requirements of connecting networks, devices, services or
media. You agree that this licence shall permit Socialbakers to take these actions.
11.4 You confirm and warrant to Socialbakers that you have all the rights, power and
authority necessary to grant the above licence.
12. Ending your relationship with Socialbakers
12.1 The Terms will continue to apply during the term of your original online subscription
specified within the Services and during any renewed (extended) term as specified in
Section 12.5 below, or until terminated by either you or Socialbakers as set out in
Section 12.2 and 12.3 below.
12.2 If you purchase the Services continuously on a monthly “pay as you go” basis online,
you may stop using the Services and so terminate your legal agreement with
Socialbakers at any time, without the need to notify Socialbakers.
12.3 Socialbakers may at any time, by sending a notice, terminate its legal agreement with
you embodied in the Terms if (A) you have breached any provision of the Terms and
failed to cure the breach (where such breach is capable of being cured) within a
reasonable cure period provided by the other party, or have acted in a manner which
clearly shows that you do not intend to, or are unable to comply with the provisions of
the Terms; or (B) Socialbakers is required to do so by law (for example, where the
provision of the Services to you is or becomes unlawful); or (C) the partner with whom
Socialbakers offered the Services to you, or whom Socialbakers uses or whose
cooperation Socialbakers needs in order to offer the Services to you (such as the
social media platforms), has terminated its relationship with Socialbakers or ceased to
offer its APIs, data, programs, application or services that are essential for the
Services; or (D) Socialbakers is transitioning to no longer providing the Services to
users in the country in which you reside or from which you use the Services; or (E)
the provision of the Services to you by Socialbakers is, in Socialbakers' opinion, no
longer commercially viable. In the event you terminate the agreement for a material
breach by Socialbakers as described in (A) above, or if Socialbakers ceases to
provide any part or all of the Services during the agreement term for reasons
stipulated in (C), (D) or (E) above, you shall not be required to make any payments
for Services beyond the date of when you terminated the agreement or when
Socialbakers ceased to provide the Services (as applicable). In the event you prepaid
the Services, Socialbakers shall in such cases refund the pro-rata proportion of the
pre-paid monthly fee.
12.4 Nothing in this Section 12 shall affect Socialbakers' rights regarding provision of
Services under Section 4 of the Terms. Nothing in this Section 12 shall affect your
early termination rights under the applicable law.
12.5 If you do not purchase the Services continuously on a monthly “pay as you go” basis,
and provided the agreement has not been terminated early either by Socialbakers or
you as stipulated in the previous sections, then the following will apply: Your legal
agreement with Socialbakers embodied in the Terms shall automatically renew (i.e.
be extended, repeatedly) for another term corresponding to your original (preceding)
subscription term, unless you or Socialbakers provide notice to the other of (y)our
intent to terminate the agreement within the last thirty (30) days before the end of the
then current term. You will be notified of the upcoming renewal and may notify
Socialbakers of your intention not to renew by unsubscribing from the automatic
renewal within the user interface for the Services.
12.6 When your legal agreement with Socialbakers comes to an end, all of the legal rights,
obligations and liabilities that you and Socialbakers have benefited from, been subject
to (or which have accrued over time whilst your legal agreement with Socialbakers
has been in force) and/or which are expressed to continue indefinitely, shall be
unaffected by this cessation, and the provisions of Section 18.7 shall continue to
apply to such rights, obligations and liabilities indefinitely.
12.7 Further, you understand and agree that the terms and conditions contained in the
Terms (including the Payment Terms) will continue to apply to any renewed
(extended) term pursuant to Section 12.5 above, as well as to any other continued
use of the Services beyond the pre-paid subscription term, as they applied to the
original subscription term, and you undertake to pay for the continued use of the
Services in accordance with the Payment Terms. You expressly and irrevocably
authorise Socialbakers to debit your PayPal account or debit your credit card for the
settlement of such Socialbakers’ consideration.
13. Exclusion of Warranties
13.1 The Services are provided “as is” and Socialbakers, its subsidiaries and affiliates, and
its licensors give you no warranty with respect to them. Services features that
interoperate with social media networks depend on the continuing availability of those
social media network’s APIs, data, application, programs and services for use with
the Service. If any social media network ceases to make its APIs, data, application,
programs or services available on reasonable terms for the Service, Socialbakers
may cease providing such Service features upon reasonable prior written notice to
you pursuant to Section 12.3 (C). Socialbakers is not liable or responsible for the
quality, accuracy or truthfulness of services or information obtained from social media
networks and used within the Services or for interruption of access to such
information caused by downtime or unavailability of the social media networks. Social
media network content is not created or edited by Socialbakers. Socialbakers
expressly disclaims and has no responsibility or liability for any social media network
content that may be collected, received or created by you or your users in use of the
13.2 In particular, Socialbakers, its subsidiaries and affiliates, and its licensors do not
represent or warrant to you that (A) your use of the Services will meet your
requirements; (B) your use of the Services will be uninterrupted, timely, secure or free
from error; (C) any information obtained by you as a result of your use of the Services
will be accurate or reliable; and (D) that defects in the operation or functionality of any
Software used to provide the Services will be corrected.
13.3 No conditions, warranties or other terms (including any implied terms as to
satisfactory quality, fitness for purpose or conformance with description) apply to the
Services except to the extent that they are expressly set out in the Terms.
13.4 Nothing in the Terms shall affect those statutory rights which you are always entitled
to as a consumer and that you cannot contractually agree to alter or waive.
14. Limitation of liability
14.1 Nothing in these Terms shall exclude or limit Socialbakers' liability for losses which
may not be lawfully excluded or limited by applicable law.
14.2 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WHATEVER THE
LEGAL BASIS FOR THE CLAIM, SOCIALBAKERS WILL NOT BE LIABLE FOR ANY
INDIRECT DAMAGES (INCLUDING, WITHOUT LIMITATION, SPECIAL,
INCIDENTAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER
(INCLUDING, WITHOUT LIMITATION, ATTORNEYS' FEES), DAMAGES FOR LOST
PROFITS OR REVENUES, BUSINESS INTERRUPTION, OR LOSS OF BUSINESS
INFORMATION) DUE TO, RESULTING FROM, OR ARISING IN CONNECTION
WITH THESE TERMS, THE SERVICES, MATERIALS, OR THE FAILURE TO
PERFORM OUR OBLIGATIONS.
14.3 Subject to overall provision in Section 14.1 above, Socialbakers, its subsidiaries and
affiliates, and its licensors shall not be liable to you for any indirect or consequential
losses which may be incurred by you. Indirect and consequential losses shall include
(A) any loss of profit (whether incurred directly or indirectly), loss of goodwill or
business reputation, or any loss of data suffered by you; (B) loss or damage which
may be incurred by you as a result of (i) any reliance placed by you on the
completeness, accuracy or existence of any advertising, or as a result of any
relationship or transaction between you and any advertiser or sponsor whose
advertising appears on the Services; (ii) any changes which Socialbakers may make
to the Services, or for any permanent or temporary cessation in the provision of the
Services (or any features within the Services); (iii) the deletion of, corruption of, or
failure to store, any Content and other communications data maintained or
transmitted by or through your use of the Services; (iii) your failure to provide
Socialbakers with accurate account information; (iv) your failure to keep your
password or account details secure and confidential.
14.4 The limitations of Socialbakers' liability to you in Section 14.3 above shall apply
whether or not Socialbakers has been advised of or should have been aware of the
possibility of any such losses arising.
14.5 Socialbakers' liability for damage incurred by you as a result of or in connection with
the Services shall be limited to direct damages up to the amount you paid to
Socialbakers for the Services giving rise to that liability during the last three months
before the occurrence of Socialbakers' liability (or amount corresponding to a three-
month Service fee, as applicable). Socialbakers and you agree that this limitation
reflects the damage that can be foreseen at the time of conclusion of this legal
agreement between you and Socialbakers, taking into account all circumstances the
parties know or should know while exercising due care and that can arise from a
breach of Socialbakers’ obligations under these Terms. To the extent permitted by
applicable law, Socialbakers accepts no liability in relation to your use of any Services
provided free of charge.
15.1 Some of the Services, in particular free Services, may be supported by advertising
revenue and may display advertisements and promotions. These advertisements may
be targeted to the content of information stored on the Services, queries made
through the Services or other information.
15.2 The manner, mode and extent of advertising by Socialbakers on the Services are
subject to change without specific notice to you.
15.3 In consideration for Socialbakers granting you access to and use of the Services, you
agree that Socialbakers may place such advertising on the Services.
16. Other content
16.1 The Services may include hyperlinks to other web sites or content or resources.
Socialbakers has no control over any web sites or resources which are provided by
companies or persons other than Socialbakers.
16.2 You acknowledge and agree that Socialbakers is not responsible for the availability of
any such external sites or resources, and does not endorse any advertising, products
or other materials on or available from such web sites or resources.
16.3 You acknowledge and agree that Socialbakers is not liable for any loss or damage
which may be incurred by you as a result of the availability of those external sites or
resources. In addition, you acknowledge and agree that Socialbakers is not liable for
any damage which may be incurred by you as a result of any reliance you may have
placed on the completeness, accuracy, or existence of any advertising, products, or
other materials on, or available from, such web sites or resources.
17. Changes to the Terms
17.1 Socialbakers may make changes to the Universal Terms or Specific Terms from time
to time. When these changes are made, Socialbakers will make a new copy of the
Universal Terms available at https://www.socialbakers.com/online-terms-and-
conditions and any new Specific Terms will be made available to you from within, or
through, the affected Services.
17.2 You understand and agree that if you use the Services after the date on which the
Universal Terms or Specific Terms have changed, Socialbakers will treat your use as
acceptance of the updated Universal Terms or Specific Terms.
18. General legal terms
18.1 “Socialbakers” or “we” means Socialbakers a.s., whose principal place of business is
in Pilsen, Pod Všemi svatými 427/17, Severní Předměstí, postal code 301 00, Czech
Republic. “You” means the individual that is entering in to the legal agreement for the
Services with us in a manner anticipated in Section 2.2 above, or that is using the
Services, or who is registered with Socialbakers. Equally, “you” means any entity on
whose behalf Socialbakers’ Services were purchased by an authorized individual.
18.2 Sometimes when you use the Services, you may (as a result of or through your use of
the Services) use a service or download a piece of software or purchase goods,
which are provided by another person or company. Your use of these other services,
software or goods may be subject to separate terms between you and the company
or person concerned. If so, the Terms do not affect your legal relationship with these
other companies or individuals and you remain responsible for complying with the
services, software or goods while using the Services, you declare that you act in
YouTube while using the Services, you must comply with the applicable Facebook
(https://www.facebook.com/terms.php), Twitter (https://twitter.com/en/tos), YouTube
(https://www.youtube.com/t/terms) or Google
rules in versions effective as of the
date of use of such services.
18.3 The Terms constitute the whole legal agreement between you and Socialbakers and
govern your use of the Services (excluding any services which Socialbakers may
provide to you under a separate written agreement), and completely replace any prior
agreements between you and Socialbakers in relation to the Services.
18.4 You agree that Socialbakers may provide you with notices, including those regarding
changes to the Terms, by email, regular mail, or postings on the Services website.
18.5 The parties agree that if one of them does not exercise or enforce any legal right or
remedy which is contained in the Terms (or which such party has the benefit of under
any applicable law), this will not be taken to be a formal waiver of such party’s rights
and that those rights or remedies will still be available to it.
18.6 If any court of law, having the jurisdiction to decide on this matter, rules that any
provision of these Terms is invalid, then that provision will be removed from the
Terms without affecting the rest of the Terms. The remaining provisions of the Terms
will continue to be valid and enforceable.
18.7 The Terms, and your relationship with Socialbakers under the Terms, shall be
governed by Czech law. You and Socialbakers agree to submit to the jurisdiction of
the courts of the Czech Republic to resolve any legal matters arising from the Terms
and the venue of the court of first instance shall be Prague 1 or the Municipal Court in
Prague, as applicable. Notwithstanding this, you agree that Socialbakers shall still be
allowed to apply (A) for payment orders (or otherwise enforce payment for Services
provided under the Terms) in the jurisdiction in which you have your registered seat
or principal place of business, and (B) for injunctive remedies (or an equivalent type
of urgent legal relief) in any jurisdiction.
18.8 You are being hereby notified that the Czech Trade Inspection Authority has been the
entity ensuring alternative dispute resolution for consumer disputes (ADR). The aim of
the ADR scheme is to facilitate an amicable settlement of a dispute and reach
agreements for both parties. ADR deals with disputes between consumers and
vendors residing or permanently based in any country of the European Union.
Consumers can initiate an ADR procedure within the period of 1 year after the first
claim is made against the vendor. When initiating an ADR procedure it is necessary
to prove that an unsuccessful attempt to resolve the claim was made. The particular
dispute shall not be already decided by a court or any other ADR entity. No fee is
required within the ADR procedure. ADR is a notified entity of out-of-court resolution
of consumer disputes listed by the European Commission. For further details, see the
ADR website https://adr.coi.cz/en/info.
Annex 1 – Data processing agreement
This Annex 1 – Data processing agreement shall only apply if Socialbakers provides to you Services or Services’
features within which we only have access to certain personal data because you give us your permission,
authorization, token or other mechanism that allows us to access, collect or otherwise process such data, and
thereby instruct us to process such personal data on your behalf; for example:
Customer care feature of our Service “Community” which involves the access by Socialbakers to, and storing and
management of, communication between you and your end-customers affected via your social network pages (e.g.
Facebook messages); or
Any other similar Services or Services’ features that you may activate and that would require Socialbakers to
access and process any personal data associated with your social network profile, page or account which we
cannot access directly from social networks (via API) without your permission and with respect to which you are
the data controller; or
Any other personal data that you entrust to us for processing on your behalf, by written instruction, where such
processing is necessary for us to provide you our Services.
As a data controller with respect to any personal data that you instruct us to process in the context of the
Services, you are responsible for the lawfulness of such processing, including the requisite legal titles (consents
or other, as may be applicable) for processing. Socialbakers is not liable for any misprocessing of data that could
occur by your provision of the data to Socialbakers or your instruction to Socialbakers to process such data on your
This Annex 1 – data processing agreement does not apply in situations where we collect and process
“DPA” means the data processing agreement included in this Annex 1;
“Services” 1.1 means, for the purpose of this Annex 1, all Services Socialbakers provides to you
under the Terms as your data processor, as specified in the Preamble of this DPA;
“Terms” means the Terms to which this Annex 1 is appended to.
2. Object / Scope of the processing
The object/scope of this DPA is the processing of personal data in connection with the provision of the Services
specified in this DPA.
The duration of this DPA shall correspond to the term of your Services subscription.
4. Specification of Processing (nature, purpose, type of personal data and
categories of data subjects)
4.1 The nature and purpose of the intended processing are defined in the Terms and correspond to the provision of the
Services defined in this DPA.
4.2 Each and every transfer of personal data beyond the EU / EEA shall only take place if the specific conditions as
laid down in Art. 44 et seq. GDPR have been fulfilled. When transferring personal data to a country outside of the
EU/EEA, we ensure that our sub-processors are bound by the standard contractual clauses or, in case of US companies,
are certified under the Privacy Shield.
4.3 The types of personal data processed under this DPA and categories of data subjects are specified in the Terms
controlled by you in your sole discretion, and may include, without limitation:
Any personal data that your end-customers (or any other data subjects, as may be applicable) decide to submit to
you via your social media pages, using direct messages (e.g. Facebook messages), which will be administered by
Socialbakers as a data processor within the customer care feature of Socialbakers’ Service “Community” (or other
Service features, as may be applicable). Such personal data may include, without limitation, data subjects’
contact information (such as name, address, company, email, telephone), identification data (date of birth,
birth number), and other information relating to the data subjects’ activities; and
Information about data subjects’ behaviour on Socialbakers’ platform and/or on social media.
The exact scope of personal data processed will always depend on the specific Service you use.
5. Technical and Organizational Measures
5.1 Taking into account the state of the art, the costs of implementation and the nature, scope, context and
purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural
persons, we are obliged to implement appropriate technical and organizational measures in such a manner that the
processing of personal data will meet the requirements of applicable data protection law, in particular the GDPR and
5.2 We have implemented technical and organisational measures as specified in the Security Policies and Practices
https://www.socialbakers.com/security. You hereby acknowledge
and agree that these measures are appropriate and sufficient to conform to the GDPR. Further, Socialbakers has
implemented information security management in accordance with the requirements of information security standard ISO
6. Rectification, restriction, access and erasure of data
6.1 We will only erase or block personal data upon instruction issued by you. In case of requests regarding the
rectification, restriction or the erasure directly addressed to us by a data subject, we will inform you about such
request without undue delay.
6.2 Where appropriate we will assist and support you in fulfilment of your obligations under the GDPR to respond to
requests for exercising the data subject’s right, in patricular the ‘right to be forgotten’, rectification,
restriction, data portability and access rights.
6.3 You hereby agree that Socialbakers shall not be liable if you do not take action on the data subject’s request,
or if you do not respond correctly or in a timely manner.
7. Our obligations
7.1 We undertake to:
Process the personal data within the Services specified in this DPA only on documented instructions from your
unless processing is required by applicable laws to which we are subject to, in which case we shall, to the
extent permitted by applicable laws, inform you of that legal requirement before the relevant processing of that
Inform you if we consider that an instruction violates data protection laws or regulations. We shall then be
entitled to suspend the execution of the relevant instructions;
Ensure that persons authorised to process the personal data have committed themselves to confidentiality or are
under an appropriate statutory obligation of confidentiality;
Taking into account the nature of the processing, assist you by appropriate technical and organisational
measures, insofar as this is possible, for the fulfilment of your obligation to respond to requests for
exercising the data subject's rights;
Assist you in ensuring compliance with the obligations pursuant to Articles 32 to 36 of the GDPR taking into
account the nature of processing and the information available to us;
At your choice, delete or return all the personal data to you after the end of the provision of Services
relating to processing, and delete existing copies unless applicable law requires storage of the personal data;
Make available to you information necessary to demonstrate our compliance with the obligations laid down in this
8.1 We shall engage another processor (i. e. a sub-processor) only in accordance with this DPA. The mechanism hereby
stipulated shall be considered a general written authorisation from you pursuant to Article 28 par. 2 of the GDPR.
8.2 If we engage another processor for carrying out specific processing activities on your behalf, the same
obligations as set out in this DPA shall be imposed on that other processor by way of a written contract.
inform you of any intended changes concerning the addition or replacement of other processors, including full
details of the processing to be undertaken by the new processor(s), giving you the opportunity to object to such
8.4 If you have a reasonable basis to object to our use of another new processor, you shall notify us promptly in
writing within 5 days after being notified. For the avoidance of doubt, you hereby agree that if you are not able to
show evidence that the new processor provides an unacceptable risk to the protection of personal data (e.g., the
other processor has a history of security breaches) or is your direct competitor, it would be unreasonable for you
to object if the other processor has passed our vendor security evaluation.
8.5 Notwithstanding the foregoing, if you object to the engagement of another processor and your objection is not
unreasonable, the parties will come together in good faith to discuss an appropriate solution. We may in particular
choose not use the intended processor, or engage the processor only after we take the corrective steps and / or
measures requested by you.
9. Audit rights
9.1 Upon reasonable advance notice of at least 90 days and in order to ensure and review compliance with the
technical and organizational security measures and the obligations laid down in this DPA, we shall permit you to
conduct periodic audits or to have them carried out by an auditor mandated by you. We shall, at your written request
and within a reasonable period of time, submit to you any and all information, documentation and other factual
evidence necessary for the audit. The audit result shall be documented appropriately.
9.2 Audits shall be conducted during reasonable times, shall be of reasonable duration, and shall not unreasonably
interfere with our day-to-day operations. In the event that you conduct an audit through a third party independent
contractor, such independent contractor shall be required to enter into a non-disclosure agreement. Additionally,
such independent contractor must not be our direct or indirect competitor, nor a person who can reasonably be
considered by us unfit (from professional, experience and historic reasons) to perform such audit.
10.1 Unless otherwise stipulated herein, the provisions of the Terms shall apply, including any exclusions and
limitation of warranties and liabilities provided therein. Provisions in this DPA shall have precedence over any
provisions of the Terms relating to the processing of personal data by Socialbakers in the position of a data
processor, if any.