Press Releases

Recipe for success: Socialbakers grows its European footprint and launches in Germany

Quick Facts

  • Socialbakers is the fastest growing social media and digital analytics company
  • Socialbakers offers an end-to-end platform for social media analytics and engagement
  • Socialbakers’ Munich office opens February 2012
  • Socialbakers hires Egon Wilcsek as Regional Director DACH to lead Germany

Munich, February 7, 2012Socialbakers, the world’s fastest growing social media and digital analytics company, today announced the opening of its German office in Munich. Socialbakers, with more than 750 customers in over 75 countries and 275,000 registered marketing users, is the leading source for Facebook and social analytics throughout Europe. Its Engagement Analytics and Engagement Builder products help brands measure the impact of their online presence and the effectiveness of their social media campaigns. Egon Wilcsek, Regional Director, will be driving the business in Central Europe, Benelux and Nordics and supporting brands to measure, compare and contrast the success of their social media campaigns with competitive intelligence.

No more small rolls!

Socialbakers is the marketers’ choice for brand management and analytics, building social media engagement, customer service, competitive intelligence and trend analysis. Socialbakers products include:

  • Engagement Analytics is Socialbakers’ analytics suite that gives companies comprehensive insights into their own as well as competitor’s social media activities and success. It allows companies to analyze and compare their social media activities and the activities of their competitors, find influencers, the most engaging posts and tweets and apply best practices as well as monitor and improve the response rates for customer demand.
  • Engagement Builder is a social media management platform which offers a unique set of features developed to deliver strategic solutions for businesses. Engagement Builder enables newsfeed optimization through a social media-planning calendar as well as the possibility to quickly manage and filter the newsfeed. Community managers can add customizable tabs and applications easily by dragging and dropping elements. Third parties, such as social media agencies, can create application tabs based on the platform, and launch it across several Facebook pages.

“Companies who want to beat their sales targets know that they need to aggressively compete for consumers. Many have started tapping social media to be closer to their dialogue groups, thereby increasing customer loyalty”, said Jan Rezab, CEO of Socialbakers. “Our social media analytics helps marketers better understand and orchestrate their social media presence to get the results that they need.”

Joining: Industry expert Egon Wilcsek

Egon Wilcsek is heading the German business as Regional Director. He is also driving the business in the BeNeLux and Nordics regions. Egon joins from Adobe – Omniture Business Unit, a leading provider for Online Marketing Optimization. At Omniture, he was successfully driving partnership sales, strategies and processes to meet the company’s revenue goals in the role of a Channel Sales Manager for Central and Eastern Europe. Egon is an expert in online marketing, lead generation and measurement, having held previous positions as a consultant for Hillert und Co. Interactive and Mobile Marketing GmbH as well as Director, Marketing Central and Eastern Europe for Siebel Systems/Oracle.

“Enterprises in Germany are beginning to grasp the full potential of social media for customer engagement, sales, support, human resources and many other areas. In order to be able to communicate with dialogue groups successfully, they need insights. Socialbakers is providing exactly that, in-depth, in an easy-to-use and very much appealing way”, said Egon Wilcsek.

Get a taste of

A lot of free statistics can be found at the website Marketing managers can also sign up for a free 14 day trial account.

Pictures and video

Download high-resolution pictures:

Egon Wilcsek is heading the German business as Regional Director
Watch the introduction to Socialbakers’ Engagement Analytics.


Socialbakers is a social media analytics company, and the most cited source for global Facebook data with over 10 million Facebook pages and places indexed. Launched in 2008, Socialbakers tools include its easy-to-use Engagement Analytics and Engagement Builder. The company is the only solution that allows brands such as Lufthansa, L’Oreal, Danone, Vodafone, Samsung, GE Money, Ogilvy, Kraft and Peugeot to measure, compare and contrast the success of their social media campaigns with competitive intelligence. Socialbakers is the recipient of the Red Herring 100 Europe 2011 Award. For more information, visit

Contact information Egon Wilcsek, E-mail:, Phone: +49 89 4114 7272 1, Twitter: @SocialbakersDE and @ewilcsek_social

Hotwire PR: Florian Hohenauer, E-mail:, Phone: +89 80 99 1113–3, Twitter: @fhohenauer

About Socialbakers

Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.

With over 2,500 clients across 100 countries, Socialbakers is the leading social media management platform, tracking 10 million social profiles across all major social platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Google+, and Socialbakers has been a Facebook Marketing Partner since 2011, a Pinterest Marketing Partner since 2017 and a LinkedIn Marketing Partner since 2017.

For more information, visit

Do you have media or press related inquiries?

Contact our Public Relations team at

Get Started With Socialbakers

See how the Socialbakers platform will help your business succeed on social media. Our experts will provide you with a personalized walkthrough tailored to your business objectives.