Press Releases

Socialbakers becomes a Statista data partner

Socialbakers has an extensive social media data-set, which includes nearly 10 billion content pieces from almost 10 million social profiles gathered over 8 years. This data can be accessed via the Statista research platform to give users powerful and relevant insights into the usage of these two leading social media platforms.

“We’re excited to be partnering with Statista to provide deeper social media insights to Statista’s broad base of users”, said Dr. John Malatesta, Chief Marketing Officer and EVP at Socialbakers. “Statista is one of the leading statistics companies on the internet and Socialbakers is the trusted source for social media analytics. With this partnership we will jointly bring more value to organisations seeking out reliable social media data for their work”.

With a team of over 250 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. Statista’s client base includes a wide range of globally active companies and premier academic institutions. Since the launch of the platform in 2008, more than 1,000,000 users have registered with Statista.

Friedrich Schwandt, Statista CEO comments: “We are more than happy to welcome Socialbakers as a data partner. Social media metrics and figures on influencer marketing are key to a broad base of Statista clients, including communications agencies, marketing departments, and digital media professionals. In an ever evolving market such as the publishing and marketing business recent and reliable data is fundamental to decision-making. Therefore, Socialbakers data is an enrichment for our research platform and our clients.”

About Socialbakers

Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.

With over 2,500 clients across 100 countries, Socialbakers is the leading social media management platform, tracking 10 million social profiles across all major social platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Google+, and Socialbakers has been a Facebook Marketing Partner since 2011, a Pinterest Marketing Partner since 2017 and a LinkedIn Marketing Partner since 2017.

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