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Socialbakers streamlines the way marketers work with social media analytics

9 August, 2016 – Socialbakers, the world’s leading social media analytics solutions provider, today announced that they have taken an important step towards bringing all their social media data into the Microsoft Office infrastructure with the release of an add-in for Microsoft Excel.

The add-in, available now from the Office Store, creates a Socialbakers Analytics tab in Microsoft Excel that allows social media marketers to find, download and work with social media data directly in Excel.

“Social media data and insights are increasingly important to companies’ daily decision-making. For many of our clients, Microsoft Excel is one of the preferred tools for working with that data. Giving marketers the ability to obtain and structure social media data with one or two clicks, directly where they are most comfortable working with it, is going to save them a lot of time and effort,” said Socialbakers’ Chief Executive Officer Robert Lang.

“We’re looking forward to integrating our solutions with many other client platforms, and to building a dedicated API layer that makes critical performance data more easily accessible for our clients. This will extend to additional elements of the Microsoft Office infrastructure, but our social data and insights also help power data, analytics, visualization and CRM platforms”, added Lang.

“The integration between Microsoft Excel and Socialbakers will help streamline the creation of rich reports on social media data,” said Rob Howard, Director of Ecosystem, Microsoft.

About Socialbakers

Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.

With over 2,500 clients across 100 countries, Socialbakers is the leading social media management platform, tracking 10 million social profiles across all major social platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Google+, and Socialbakers has been a Facebook Marketing Partner since 2011, a Pinterest Marketing Partner since 2017 and a LinkedIn Marketing Partner since 2017.

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