May 2018 Social Marketing Report Australia

Social Marketing Report

Australia

May 2018

Socialbakers

Check out the May 2018 social media report for Australia! It has key social media marketing information for anyone doing business in Australia. You can see Top Facebook brands like Netflix, growth rates and this month's top social media content by Netflix, Ticketek Australia or PlayStation Australia !

Social Media Statistics for the top 20 brands in Australia

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 662 700 /

  • 151 420 /

  • 55 622 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 160 /

  • 169 /

  • 22 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 82 343 /

  • 5 401 /

  • 2 556 /

Average Response Rate

Response Rate / Relative Growth
  • 79 % /

  • 25 % /

Interaction types on Twitter

Likes
72 %
Retweets
14 %
Replies
14 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for May 2018 in Australia

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Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 30 325 917
Ecommerce
Sum of Fans 28 928 416
Services
Sum of Fans 21 213 692
Fashion
Sum of Fans 16 781 478
Fmcg Food
Sum of Fans 11 457 556
Data is from the total number of Local Fans for the largest 200 pages in Australia by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Australia Facebook Posts in May 2018

Twitter stats for May 2018 in Australia

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Fastest-Growing Twitter Profiles in Australia

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Australia Twitter Posts in May 2018

YouTube stats in May 2018 in Australia

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Fastest-Growing YouTube Channels in Australia

Top 5 Brands on YouTube by Average Interaction per 1k Fans in May 2018

Top Australia YouTube Videos in May 2018

  • 1
    PAGE_NAME

    PlayStation Australia

    shared Video

    25th May, 2018

    Detroit: Become Human | Luther | Only On PlayStation

    Hold on just a little while longer. Everything will be alright.…

    most engaging photo
    • Total Interactions3 900

      • 3 614

      • Dislikes10

      • Comments276

    • 103.73 

    • Views73 246

  • 2
    Unlock
  • 3
    Unlock

Data Range: 1st May, 2018 to 31st May, 2018

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Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.