April 2019 Social Marketing Report Australia

Social Marketing Report

Australia

April 2019

Socialbakers

Check out the April 2019 social media report for Australia! It has key social media marketing information for anyone doing business in Australia. You can see Top Facebook brands like Hostelworld, growth rates and this month's top social media content by Netflix, Spotify Australia or SamsungAustralia !

Social Media Statistics for the top 20 brands in Australia

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 834 483 /

  • 149 307 /

  • 85 076 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 183 /

  • 166 /

  • 8 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 152 549 /

  • 3 262 /

  • 3 863 /

Average Response Rate

Response Rate / Relative Growth
  • 85 % /

  • 27 % /

Interaction types on Twitter

Likes
73 %
Replies
15 %
Retweets
12 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for April 2019 in Australia

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Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 33 369 853
Ecommerce
Sum of Fans 30 828 049
Services
Sum of Fans 23 866 296
Fashion
Sum of Fans 19 595 533
Fmcg Food
Sum of Fans 11 671 686
Data is from the total number of Local Fans for the largest 200 pages in Australia by Fan count

Top Australia Facebook Posts in April 2019

Twitter stats for April 2019 in Australia

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Fastest-Growing Twitter Profiles in Australia

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Australia Twitter Posts in April 2019

YouTube stats in April 2019 in Australia

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

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Fastest-Growing YouTube Channels in Australia

Top 5 Brands on YouTube by Average Interaction per 1k Fans in April 2019

Top Australia YouTube Videos in April 2019

  • 1
    PAGE_NAME

    SamsungAustralia

    shared Video

    8th April, 2019

    Muselk | Reviewing the Galaxy S10 from Fortnite to Photos

    Playing around with the Samsung S10 is more than a game.…

    most engaging photo
    • Total Interactions4 773

      • 3 272

      • Dislikes727

      • Comments774

    • 61.84 

    • Views315 470

  • 2
    Unlock
  • 3
    Unlock

Data Range: 31st March, 2019 to 29th April, 2019

Copyright Socialbakers, www.socialbakers.com © 2019

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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