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Social Media Reports

February 2021 Social Marketing Report Australia

Social Marketing Report

Australia

February 2021

Socialbakers

Check out the February 2021 social media report for Australia! It has key social media marketing information for anyone doing business in Australia. You can see Top Facebook brands like Nike, growth rates and this month's top social media content by Optus Sport or Woolworths !

Social Media Statistics for the top 20 brands in Australia

Average Response Rate

Response Rate / Relative Growth
  • 37 % /

  • 21 % /

Interaction types on Twitter

Likes
84 %
Retweets
8 %
Replies
8 %

Facebook stats for February 2021 in Australia

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Twitter stats for February 2021 in Australia

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Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Australia Twitter Posts in February 2021

YouTube stats in February 2021 in Australia

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in February 2021

Top Australia YouTube Videos in February 2021

  • 1
    PAGE_NAME

    Woolworths

    shared Video

    12th February, 2021

    Let's get growing with your Woolworths Discovery Garden

    Discover the joy of growing plants with Woolworths Discovery…

    most engaging photo
    • Total Interactions335

      • 268

      • Dislikes9

      • Comments58

    • 5.41 

    • Views21 414

  • 2
    Unlock
  • 3
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Data Range: 31st January, 2021 to 27th February, 2021

Copyright Socialbakers, www.socialbakers.com © 2021

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.