Social Marketing Report

Belgium

December 2020

Check out the December 2020 social media report for Belgium! It has key social media marketing information for anyone doing business in Belgium. You can see Top Facebook brands like Lidl Belgium, growth rates and this month's top social media content by Dacia Belux !

Social Media Statistics for the top 20 brands in Belgium

Facebook stats for December 2020 in Belgium

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Top 5 Industries on Facebook

Retail		Sum of Fans Sum of Fans 6 026 268
Ecommerce		Sum of Fans 4 011 750
Services		Sum of Fans 3 443 331
Fmcg Food		Sum of Fans 3 235 620
Fashion		Sum of Fans 1 627 468

Data is from the total number of Local Fans for the largest 200 pages in Belgium by Fan count

Twitter stats for December 2020 in Belgium

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

• 

  Air Belgium

  7
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YouTube stats in December 2020 in Belgium

Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2020

• 

  Dacia Belux

  32
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Top Belgium YouTube Videos in December 2020

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Glossary & Metrics Overview

• Total Fans

  The sum of all Fans of a particular Facebook Page

• Total Followers

  The sum of all Twitter Followers for a monitored profile

• Total Subscribers

  The sum of all Twitter Followers for a monitored profile

• Admin Posts

  The number of posts made by a profile during a selected time range

• Socially Devoted

  The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

• Response
  Time

  The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

• Response
  Rate

  The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

• AMIQ

  The total number of questions answered minus total ignored questions to the brand.

• Interactions

  Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

• Interactions per 1k Fans

  Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.