December 2017 Social Marketing Report Brazil

Social Marketing Report

Brazil

December 2017

Check out the December 2017 social media report for Brazil! It has key social media marketing information for anyone doing business in Brazil. You can see Top Facebook brands like Lojas Americanas, growth rates and this month's top social media content by Magazine Luiza, Netflix or Vivo !

Social Media Statistics for the top 20 brands in Brazil

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 10 307 659 /

  • 935 976 /

  • 296 995 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 132 /

  • 124 /

  • 9 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 1 326 300 /

  • 72 518 /

  • 22 574 /

Average Response Rate

Response Rate / Relative Growth
  • 55 % /

  • 24 % /

Interaction types on Facebook

Reactions
87 %
Comments
9 %
Shares
4 %

Facebook Post Types

Photo
81 %
Video
16 %
Link
3 %
Unknown
0 %
Other
0 %

Interaction types on Twitter

Likes
78 %
Retweets
19 %
Replies
3 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for December 2017 in Brazil

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Fastest-Growing Facebook Pages in Brazil

Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Ecommerce
Sum of Fans
Sum of Fans 326 420 576
Beauty
Sum of Fans 258 903 463
Fashion
Sum of Fans 228 808 521
Fmcg Food
Sum of Fans 217 383 181
Retail
Sum of Fans 195 812 972
Data is from the total number of Local Fans for the largest 200 pages in Brazil by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Brazil Facebook Posts in December 2017

Twitter stats for December 2017 in Brazil

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Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Brazil Twitter Posts in December 2017

YouTube stats in December 2017 in Brazil

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Brazil

Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2017

Top Brazil YouTube Videos in December 2017

  • 1
    PAGE_NAME

    Vivo

    shared Video

    15th December, 2017

    #Repense2018

    Você já pensou no que quer compartilhar em 2018? Compartilhe um…

    most engaging photo
    • Total Interactions144 979

      • 65 474

      • Dislikes64 958

      • Comments14 547

    • 177.58 

    • Views30 069 009

  • 2
    Unlock
  • 3
    Unlock

Data Range: 1st December, 2017 to 31st December, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page.

  • Total Followers

    The sum of all Twitter Followers for a monitored profile.

  • Total Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile.

  • Admin Posts

    The number of posts made by a profile during a selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range.

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc.

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.